Barnes Catmur & Friends is the third most effective independent agency in the world, according to the 2014 Effie Effectiveness Index, just out.
All in the family
FCB has imagined up a Favourite Child Detector digital program – to help sell the launch of US mockumentary-style sitcom Modern Family on Prime TV.
Arrivals & Departures
DDB digital chief takes over at Reactive NZ: Global independent digital network Reactive has appointed Paul Pritchard as managing director of its New Zealand office.
OOH lifts measurement game
The NZ billboard sector, which has continually struggled to come up with affordable in-depth viewer reasearch, has introduced what it calls “a single currency” measurement system – Daily Traffic Visuals – to tackle the problem.
Relaunch includes digital arsenal
NZ Geographic publisher Kōwhai Media has repackaged and reinvigorated Mana magazine, and built a supporting website and app which streams stories from Mana and other Māori media outlets, bringing news and views with a Māori voice to a new digital channel.
Lucky Jordan?
FCB and Vodafone have plonked Jordan Luck on a tacky three-wheel motorbike and put him out on the mean streets (with a girl drummer) to parody one of the most annoying songs ever written – American poster Rebecca Black’s Friday – to launch a new reward initiative.
RIP Glenn Jowitt, photographer
Celebrated Kiwi photographer Glenn Jowitt – known for his Pacific Islands cultural images, as well as a distinguished career in advertising – died suddenly at his Auckland home last Tuesday, aged 59.
‘Cheap’ Kiwi TV steals Aussie quota
Half of Australian TV network Nine’s “Australian” drama is from New Zealand with the network taking advantage of loopholes in the rules governing local content.
Fairfax unveils events division
Fairfax Media has launched a national events division, bringing under one roof Round the Bays, Central District Field Days, NZ CEO and CFO Summits, Sustainable 60 Awards and Women of Influence Awards – events which were previously run by various Fairfax divisions.
Meet the face of the future of advertising
Auckland University associate professor Mark Sagar brought his new baby along to Colenso BBDO’s latest Love This Speaker function on College Hill last evening.
