Ford and JWT recruited a team of five Kiwi professional racing and rally drivers to shoot the new precision driving TVC to promote the five models in the Ford Focus range.
Facebook – the new complaint platform for unhappy shoppers
Kiwis who are unhappy with the way New Zealand businesses treat them, prefer to complain on Facebook – and want something free in response to their complaint, according to new research out of Auckland-based Impact PR.
O&M blurs line between programmes & ads
In what is believed to be a world’s first, Ogilvy & Mather have placed an advertising message inside a music track.
OMANZ hits $16.7 million
Outdoor Media Association member revenue continues to grow, with Q2 2014 reaching $16,724,325, up 0.7% on the corresponding period of the previous year.
Recommended ‘in a heartbeat’
The CAANZ/AUT University Lab returns this year, with a two-day in-depth media course designed to better equip mid-level and senior marketers on how to achieve optimum return on investment for their media spend.
Future ad stars available here
Throughout 2014, CAANZ industry development manager Marlen Smith, with support from her “armed band” of industry experts – Y&R’s Nicky Greville, HCA’s Neil Cameron and CAANZ president Simon Lendrum – has been scouring universities up and down the country in search of future talent for the industry.
Land Rover’s radio ads emerge from agency changeover
Land Rover NZ – which as part of a global realignment signed with Y&R barely two months ago – has this week launched a radio campaign conceived and created by its former agencies, Big Communications and Total Media.
New September date for Botab
Elegance, grace, poise and dignity are just a few of the many qualities that aren’t warranted at the annual CAANZ Flying Fish Battle of the Ad Bands.
Kelly Bennett’s 1+1 links up with Publicis PR giant
MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, has announced an affiliation with indie NZ PR consultancy One Plus One Communications.
4 + 1 = 512
MediaWorks has launched the ‘plus one’ version of FOUR on the Freeview and Sky platforms. The new channel is an exact duplicate of FOUR, broadcast an hour later, and is available on Freeview channel 9 and Sky channel 512.