Like everybody else in the global ad and publishing community, everybody at M+AD (both of us!) watched this morning’s brilliant Soccer World Cup final.
Six and the City
Heineken has unveiled its latest global campaign, Cities of the World, aimed to inspire men to live worldly by unlocking the secrets of their cities.
Christchurch rebuild works for interiors publisher
The building boom in Christchurch is also boosting the home improvement magazine sector. Typical of these is Kitchens & Bathrooms Quarterly NZ – the region (with 13% of the population) provides 20% of the magazine’s national sales.
A little trickery got the shot
Advertising photographer Simon Harper had to resort to an unusual trick of the trade to get the shot he wanted out of an uncooperative small person.
Arrivals & Departures
Laidback Trade Me chief exits: Trade Me’s chief operating officer Mike O’Donnell has resigned, and will leave at the end of next month.
NZ shops looking sharp at Star Awards
Two NZ promo agencies made it through to the finalist round of the Australasian Promotional Marketing Association’s 2014 Star Awards.
Lastline
LOCAL CONTENT WORTH THE MONEY: “Back in the early ’90s, Bill Gates and internet guru Nicholas Negroponte both assured me during interviews that I was working in a sunset industry, and that broadcast television would within a few years be obliterated by the Information Superhighway,” writes Bill Ralston in his latest Listener column.
A fairy tale of new work
Special Group’s TSB Bank Perfect Day launch TVC attempts to illustrate the adage that ‘time is precious’ with an allegory that can only be described as a fairy tale.
Colenso & DDB star in Warc’s Top 100
Global ad site Warc has installed four NZ campaigns in its inaugural list of the top 100 ad campaigns based on their performance in effectiveness and strategy competitions.
Stacking the odds
Fifty-five per cent of New Zealanders are now using multiple screens while watching TV, up from a global figure of just 48%.
