Why do consumers pay a premium price for a brand? Colmar Brunton’s latest Thought Leadership release points to the answer: They pay a premium price (says the release) because they find the brand to be meaningfully different from the alternatives.
Ogilvy leverages ABs for Powerade
Leading sports brand Powerade is kicking off its latest campaign – born from the new brand slogan “Performance Is Everything” – with the launch of a new TVC featuring the All Blacks performing in their famous black jersey.
Y&R takes aim at feral whiskers
Y&R and Schick have taken a sharp blade to the re-emerging trend to excessive facial hair, in a new outdoor campaign.
Shine & Open launch new Stuff campaign
Fairfax Media’s online and mobile news site Stuff.co.nz has launched its first big campaign of the year – and the media is all about print.
Newspapers & magazines dig in
Most newspaper and magazine titles dropped in the magazine and newspaper audits and receivership figures, released Friday by the Audit Bureau of Circulations and Nielsen Media.
NZ holds its own in Singapore (updated)
NZ agencies tasted success at the Asian Marketing Effectiveness & Strategy Awards, held in Singapore on Friday night, with five Golds, five Silvers, three Bronzes and nine Shortlist places.
Arrivals & Departures
Assignment Group has hired Kathryn Robinson as strategist/planning director. Previously, she was JWT Auckland head of planning. Also new at Assignment are Aimee McCammon (in a senior marketing role), and Amanda Oliver, who joins as head designer.
Colenso’s BNZ Money series continues
Colenso BBDO has shot its latest episode in the BNZ Be Good With Money series. This one highlights a BNZ customer’s ability to convert Fly Buys Points into their KiwiSaver account.
Game of clones
MediaWorks is to launch a ‘plus one’ version of FOUR on the Freeview and Sky platforms next month.
Iconic B2B title back from the brink
The New Zealand Institute of Management has negotiated a new publishing partnership with Auckland-based Adrenalin Publishing to resume publishing one of the country’s best professional magazines – New Zealand Management.
