Total interactive advertising spend in New Zealand was $142.37 million – up 24% year-on-year – proving to be the biggest quarter to date.
Garryowen selfie at 1500m
Air NZ’s Meanwhile in New Zealand campaign steps out in Australia again this week with a video combining Kiwis’ love of skiing and rugby.
The Winners & Losers
Few surprises in the latest audits and readership figures, with print continuing its glacial slide. And, as usual, there are more than a few happy customers (like Good, Next, Metro, Dish, Mindfood, Rugby World, OHBaby! Habitat, Healthy Food Guide, Waikato Times and the Greymouth Star – to name just a few).
New World’s Little Shop promo back on shelves
.99 and Colenso BBDO are bringing back the magic of New World’s Little Shop promotion, which won over the hearts and minds of thousands of little Kiwis (and quite few of their parents) last year.
Arrivals & Departures
Ambient taps oOh! man: Ambient and experiential/PR specialists Ambient Group has appointed Nick Warren to the role of senior account manager.
iProspect wins Bigpipe
Dentsu Aegis’ Parnell-based digital performance marketer iProspect has won the digital media account for Telecom/Spark’s discount internet ISP sub-brand Bigpipe, part of Spark Ventures, in a competitive pitch.
Cooking with gas – Genesis powers My Kitchen Rules NZ
Capitalising on My Kitchen Rules’ ratings success on TV2, TVNZ has been cooking up a promotional campaign of “epic portions” to launch the first local season of My Kitchen Rules on TV ONE later this month.
Yukfoo signs Japan’s king of cute
Ponsonby animator Yukfoo has announced the signing of Japanese animation studio Dwarf to its roster of directors.
Pleasure & pain in new print result
The latest Nielsen magazine & newspaper readership survey toplines – and ABC circulation audits – came off embargo at midday today.
Outlook for tomorrow: Sweet as
Saatchi & Saatchi has created some dry alternative weather forecasts to promote Toyota Hilux’s sponsorship of One Weather.
