World’s best social media campaigns

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Google’s Giles Tuck and Tui’s William Papesch kept an invited audience of 150 agency executives well entertained & illuminated at this morning’s CAANZ PREScom Champion Speaker series at Kensington Swan in Auckland’s Viaduct precinct.

APN & TRN launch joint sales plan

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APN NZ has unveiled its new integrated advertising planning & sales function which aims to provide national and agency clients with a seamless group-wide solution across its media assets, including TRN and GrabOne. The company has appointed Nina Bialostocki to develop the function.

IAB sorry to see interactive champion go

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The Interactive Advertising Bureau is looking for a part-time chief executive following the resignation of Alisa Higgins, who in July will become an industry consultant providing marketing and strategic advice to publishers, agencies and marketers.

Shorty St studio sold in $1 billion deal

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South Pacific Pictures and its parent company, UK- based All3Media, have been bought by Discovery Communications and Liberty Global in deal worth £550 million (NZ$1.1 billion), according to a report today in National Business Review.