Sam Hunt is the magic ingredient that takes Sugar&Partners’ latest TV & cinema campaign for World Vision to a level seldom seen in Third World aid ads.

Strong industry support enabled the inaugural APN McNally Classic fishing competition to make a good profit – all of which goes to the Men’s Health Trust.

Former FCB New Zealand ECD Rob Sherlock is to join Japanese-based ASATSU-DK (ADK) as its first worldwide executive creative director, with the main focus on the overseas market.

FCB Media blitzed the field at last night’s Beacon Awards – yet it was a little-known indie that appeared dramatically out of left field to claim the Big One.

The NBR Best Dressed Woman at the Beacons was FCB Media’s Ash Hekkens. The NBR Best Dressed Man was OMD’s Michael James.

Ikon’s Mee Chai and OMD Wellington’s Will Innes are the two Kiwi winners of the Yahoo! Digital Stars programme, which this year – for the first time – saw NZ entrants judged alongside their Australian counterparts (who had seven winners).

Mango has appointed Dean Taylor as Head of Digital PR at its New Zealand office.

Facebook is expanding its mobile ad network, called the Audience Network, to give advertisers a new way to extend their campaigns to other mobile apps.

A full list of all prize-winners from tonight’s big Beacons show (formerly the CAANZ Media Awards) will be emailed to M+AD subscribers tomorrow morning (editor@mad-daily.co.nz if you need to go on that free list).

Colenso BBDO, Ogilvy, Republik, Saatchi & Saatchi, Spark PHD and Carat are the NZ agencies with work through to the shortlist stage of the Singapore-based Asian Marketing Effectiveness & Strategy Awards.