Lock up your lemons

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“The visit of some fruit-loving  pests from Queensland has resulted in one of the most innovative advertising campaigns  I have ever seen,” writes alert reader Peter Vegas (a senior creative at FCB Auckland).

NZ ad codes – have your say

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The Advertising Standards Authority is measuring awareness about the NZ advertising codes and complaint procedures. The ASA’s partners in the exercise are Research NZ Ltd and the Marketing Association.

Toybox tastes transtasman success

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TOYBOX Animation slipped through the cracks of our AWARD Awards finals coverage – the Freemans Bay-based facility made the finals of both the Australian AWARD Awards and New Zealand’s AXIS with their work for Clemenger Sydney charity client Dry July.

Upskilling in marketing is #1 aim for SMEs

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NZ small and medium-size businesses rank marketing as the number one skill they feel the need to improve on for the success of their business, according to the annual Yellow NZ Business Confidence Survey, issued yesterday.

Special creates new campaign as 2degrees reinvents the phone plan

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Special Group has created a major cross-media campaign to help 2degrees launch its brand new pay monthly plans which the telco promises will reinvent the phone plan – huge data and unlimited calls plus the end of the archaic 24 month or 12 month contract. Customers can also get a new smartphone every year for just $10 a month plus […]