Michael Easton, MD at KRd shop Goodfolk (www.goodfolk.co.nz) shares his philosophy and a few insights with M+AD readers …
Box office opens for media awards show
Tickets have gone on sale for the CAANZ Beacon Awards – the rebranded edition of the show formerly known as the Media Awards.
Party at Stanley St
Ogilvy has taken out the inaugural News Works Agency League annual competition with a total of 12 points on the Agency League table. This was made up of two wins, and two bonus points.
20 make the cut
PRINZ (the Public Relations Institute) has unveiled 20 finalists in its 40th annual industry awards. The list includes AUT, Westpac, Unitec, Fonterra, Whitaker Group, Stronger Christchurch, Auckland Council, FCB PR & Activation, Convergence, PPR, Porter Novelli, Strategic Lighting, Canterbury University, NZTA, McDonald’s.
Silence gets people talking
.99 won the IAB’s April Interactive Creative Award with its campaign for Leukaemia & Blood Cancer New Zealand, featuring normally outspoken local celebrities who challenged people to say absolutely nothing on Facebook for as long as they could. View the winning campaign video here.
MediaWorks promotes comms chief
MediaWorks has promoted publicist/corporate comms manager Rachel Lorimer to the newly created role of Group Head of Corporate Communications.
Agency to relaunch as J. Walter Thompson
JWT worldwide, about to celebrate 150 years in the ad biz, looks set to mark the occasion by returning to its traditional name, the J. Walter Thomson Company.
Ogilvy launches new digital offering
Ogilvy NZ has unveiled its new digital division, Neo@Ogilvy. It will be led by Eddy Whatt, formerly Ogilvy’s digital media director, for the past three years, and will be part of a global network of 40 offices.
ZO wins top talent
Zenith Optimedia has added business manager Andrea Glidden and senior planner/buyer Henry Rowley to its team, as well as Tasmin Wheeler to a media assistant role.