CAANZ has issued its entry call for Effie 2014, with a deadline of Tuesday 5 August (4pm), and a 48-hour extended deadline.
Musical chairs at Saatchi Sydney and DDB NZ
Saatchi & Saatchi has announced the appointment of Mike Spirkovski as ECD of its Sydney office, filling the vacancy left by Damon Stapleton when he defected to a CCO role at DDB Auckland.
Inaugural social media awards entry call
Nominations for the inaugural #SMCAKL Awards are now open – but you’ll need to get your skates on – the lead times are very short.
Murdoch: Print ain’t finished yet
Newspaper mogul Lachlan Murdoch was in a combative frame of mind when he spoke at the Mumbrella360 Marketing & Media Conference yesterday in Sydney, criticising his “crazy” competitors and vowing to lead the fight on behalf of print.
DDB client reinvents texting one word at a time
Sky Television is partnering with text streaming technology Spritz, and is working with DDB to share the new experience with Kiwis.
Twenty shoots close encounters with UFOs
A ‘UFO’ spotted flying over Auckland skies last week was part of an out-there campaign to announce the arrival of online energy retailer Energy Online into the market. And the timing played into the hands of Auckland agency Twenty – their promo came just a week after wide publicity about a ‘real’ UFO sighting in Queenstown.
How strong brands make more money
Why do consumers pay a premium price for a brand? Colmar Brunton’s latest Thought Leadership release points to the answer: They pay a premium price (says the release) because they find the brand to be meaningfully different from the alternatives.
Ogilvy leverages ABs for Powerade
Leading sports brand Powerade is kicking off its latest campaign – born from the new brand slogan “Performance Is Everything” – with the launch of a new TVC featuring the All Blacks performing in their famous black jersey.
Y&R takes aim at feral whiskers
Y&R and Schick have taken a sharp blade to the re-emerging trend to excessive facial hair, in a new outdoor campaign.
Shine & Open launch new Stuff campaign
Fairfax Media’s online and mobile news site Stuff.co.nz has launched its first big campaign of the year – and the media is all about print.
