Content marketing company BrandWorld has joined forces with ethnic media specialist Niche Media to offer a one-stop branded content shop for clients wishing to reach a broad audience.
DNA wins nod to lead agency consortium
Telecom’s budget-priced prepay sub-brand Skinny has appointed a consortium of agencies to manage and execute its brand strategy, led by DNA.
Global Silver for NZ healthcare shop
Downtown Auckland healthcare ad agency Insight NZ has won Silver and a Bronze at the IPA Best of Health Awards in London.
Rustic focus for new APN title
APN NZ Media has launched a new rural inserted publication, The Land, which will run within APN’s stable of six regional newspapers on Thursdays.
New Ogilvy shop shapes refresh
A new Parnell-based brand activation agency, Geometry Global, is the creative force behind the Keri Juice Co’s new point-of-sale rollout.
Lengthy list for marketing finals
The Marketing Association has announced its finalists for the TVNZ NZ Marketing Awards 2014 – and there are an awful lot of them. We did a rough count – 270-odd finalists for around 45 prizes. This lends support to the impression that most entries get converted to finalists. A good way to optimise ticket sales, we thought!
Fairfax & APN shack up
Fairfax Media and APN News & Media have today announced a proposed printing agreement in the upper North Island.
Italian you will eat – even if it’s on two feet
Advertisers, musicians and filmmakers have taken to the Luis Suarez Soccer World Cup biting controversy with moving enthusiasm.
Kiwi agency/directing team wins in Palm Springs
Whisker, a New Zealand short film about a man trying to win a beard-growing contest, has won the Future Filmmaker Award at the Palm Springs International Film Festival.
DDB eyes consumer products revenue stream
DDB Group has launched an in-house innovation lab, with a brief to solve real human problems and create new revenue streams.