.99 won the IAB’s April Interactive Creative Award with its campaign for Leukaemia & Blood Cancer New Zealand, featuring normally outspoken local celebrities who challenged people to say absolutely nothing on Facebook for as long as they could. View the winning campaign video here.
MediaWorks promotes comms chief
MediaWorks has promoted publicist/corporate comms manager Rachel Lorimer to the newly created role of Group Head of Corporate Communications.
Agency to relaunch as J. Walter Thompson
JWT worldwide, about to celebrate 150 years in the ad biz, looks set to mark the occasion by returning to its traditional name, the J. Walter Thomson Company.
Ogilvy launches new digital offering
Ogilvy NZ has unveiled its new digital division, Neo@Ogilvy. It will be led by Eddy Whatt, formerly Ogilvy’s digital media director, for the past three years, and will be part of a global network of 40 offices.
ZO wins top talent
Zenith Optimedia has added business manager Andrea Glidden and senior planner/buyer Henry Rowley to its team, as well as Tasmin Wheeler to a media assistant role.
The countdown begins
The Marketing Association has issued more details for the 2014 TVNZ NZ Marketing Awards. The event will be held at the Langham on Thursday 28 August – the entry deadline is 5pm on Friday 23 May. The MA also unveiled an extended late entries deadline (“at a nominal fee”) to 5pm, Friday 20 May.