Shoof appoints Tonic for ANZ

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SYDNEY/AUCKLAND, Today: Shoof International has tapped Tonic Communications to lead its PR, social and brand comms across Australia and New Zealand. The move follows a recent brand refresh that sharpened Shoof’s identity and market positioning.

Wellington just became your campus

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AUCKLAND, Today: Te Herenga Waka—Victoria University of Wellington has teamed up with EightyOne to launch a fresh new campaign that positions Wellington as the place to be for students across Aotearoa.

Fantasy titles soar with Kiwi readers

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AUCKLAND, Today: The 2025 Whitcoulls Top 100 Books List dropped today (Monday, July 28, 2025, 5:00am) with a big surprise – 25 percent of the chosen titles are fantasy. Thirty-one books are brand new, and 20 feature Kiwi authors.