AUCKLAND, Today: The campaign brings seasoned riders from across New Zealand to share their crash stories, highlighting the severe outcomes and vital lessons. It aims to foster a culture of safety and mutual learning.
Subway rolls out a witty version of their value campaign
AUCKLAND, Today: Subway® New Zealand highlights their value with another bold campaign, focusing on the hefty size of their Footlongs. The latest campaign, ‘Size Matters’, showcases iconic subs like the Meatball Melt, emphasising Size Matters.
Together appoints Penelope Brown as Managing Director
AUCKLAND, Today: Together, a leading independent media, data, and tech agency, is thrilled to welcome Penelope Brown as Managing Director, Media, bringing her extensive experience to the team.
DARKHORSE awakens Kiwis & Aussies’ taste sensations in Malibu campaign
AUCKLAND, Today: To breathe life into Malibu’s refreshed brand direction, DARKHORSE, an exceptional integrated Brand Experience, PR, and Social agency, crafted a dynamic campaign. This ensured Malibu’s presence was felt throughout the summer.
New Zealand Agencies setting the global standard
AUCKLAND, Today: Campaign’s ‘Global Agency of the Year’ shortlists have been announced, with New Zealand agencies Special and Motion Sickness leading impressively.
UnLtd appoints Stephen Hunt as CEO
PRYMONT, Yesterday: Stephen Hunt steps into the role of UnLtd CEO, our industry’s social purpose organisation. An entrepreneur and industry leader, known for AI innovations, Hunt brings global experience in media, tech, and music.
Tribal teams up with ESR for a cutting-edge website project
AUCKLAND, Today: Tribal partnered with ESR to revamp their website, aiming to cater to various users and highlight ESR’s impact. ESR sought Tribal’s expertise to redesign esr.cri.nz.
Digital advertising in New Zealand sees 4.3% annual growth
AUCKLAND, Today: IAB New Zealand released its 2023 Digital Advertising Revenue Report, highlighting a year-on-year growth of 4.3% with total revenue reaching $2.112 billion.
Nestlé appoints OpenMind by GroupM as media partner
AUCKLAND, Today: Nestlé Oceania has appointed OpenMind, powered by GroupM, as its media agency for Australia and New Zealand, involving iconic brands like KitKat and Nespresso. This follows a detailed tender process part of a global media strategy revamp.
MBM New Zealand lands a huge victory
AUCKLAND, Today: MBM New Zealand is taking the marketing world by storm, grabbing the prestigious Agency of the Year at the AUNZ 2023 Google Honours Program. They also scored Best in Show and Best Market Innovation at the Global Publicis Performance Awards 2023. Their mastery in blending technology and creativity is getting international applause.
