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Boidman and Frey join WOO Congress in Mexico City

Editor May 8, 2025News Make a Comment

AUCKLAND, Today: The Out of Home world is evolving fast, and two top experts are joining the speaker lineup at the World Out of Home Organization Congress in Mexico City, June 4–6.

Babybel and Pokémon team up for tasty, playful snack adventure

Editor May 8, 2025News Make a Comment

AUCKLAND, Today: Get ready for snack time with a twist—Babybel has teamed up with The Pokémon Company International for a playful collab that’s set to excite Pokémon fans of all ages.

Contagious names 2025 pioneers shaking up global creativity

Editor May 8, 2025News Make a Comment

AUCKLAND, Today: Contagious has unveiled its 2025 Contagious Pioneers list, celebrating agencies from around the globe that are pushing creative limits and setting new standards in marketing innovation and effectiveness.

Are Media partners with global media giant

Editor May 7, 2025News Make a Comment

AUCKLAND, Today: Are Media has locked in its spot as New Zealand’s biggest lifestyle publisher, thanks to a new partnership with Dotdash Meredith (DDM), the global media giant behind some legendary brands.

Street art meets tech in OPPO’s bold New Zealand launch

Editor May 7, 2025News Make a Comment

AUCKLAND, Today: OPPO is already a powerhouse in India and China—and now it’s making a serious play in Aotearoa. To launch the AI-powered Reno13, YoungShand was tasked with creating a localised campaign that hit different.

Celebrating 30 years with the Graeme Dingle Foundation

Editor May 7, 2025TVCs, News Make a Comment

AUCKLAND, Today: Electric Art has partnered with UnLtd to launch a new brand campaign for the Graeme Dingle Foundation, marking 30 years of helping young people across Aotearoa thrive and reach their potential.

General Collective returns with one-day Ponsonby market

Editor May 6, 2025News Make a Comment

AUCKLAND, Today: General Collective is bringing its signature buzz back to Ponsonby this Saturday, 10 May 2025, for a special one-day-only Mother’s Day Market Day in collaboration with I Love Ponsonby.

Stanley St leads digital reset for Mental Health Foundation

Editor May 6, 2025News Make a Comment

AUCKLAND, Today: Stanley St has teamed up with the Mental Health Foundation of New Zealand to completely rebuild its digital platforms, aiming to transform how Kiwis access mental health support and resources online.

New survey shows AI changing how Kiwis search

Editor May 6, 2025News Make a Comment

AUCKLAND, Today: Kiwis are shaking up how they search online, with fresh insights from IAB New Zealand showing a clear shift toward generative AI, voice tools and more diverse discovery habits.

Share a Coke returns to celebrate mates, nicknames and all

Editor May 6, 2025News Make a Comment

AUCKLAND, Today: Coca-Cola is reviving its iconic Share a Coke campaign, bringing personalised bottles back to New Zealand with a fresh focus on celebrating friendships and social connections.

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Recent Posts

AA and Quantum Jump celebrate helping a Kiwi driver every single minute

November 18, 2025 | By Editor

AUCKLAND, Today: AA is marking its tenth straight Gold win for Readers Digest Quality Service in Roadside Assistance, rolling out a new campaign led by DOOH and radio. It builds on the ‘Membership with more’ platform starring Ray the bobblehead. Read more

ASB’s little elephant Kashin returns to help Kiwi kids bring money skills to life

November 17, 2025 | By Editor

AUCKLAND, Today: ASB is rolling out its Youth Financial Literacy campaign, marking 150 years of helping young New Zealanders build confidence with money through a fully integrated, nationwide platform. Read more

Kathmandu gets personal with Trailhead

November 17, 2025 | By Editor

AUCKLAND, Today: One pack, millions of possible versions. With so many choices, these loveable companions had to split up, at least when it came to designing the packs that match their own personalities. Read more

ChatGPT rolls out group conversations

November 17, 2025 | By Editor

AUCKLAND, Today: A new feature is rolling out for ChatGPT users. Now you can invite friends, family or coworkers into a single group conversation that also includes ChatGPT.  Read more

Fisher Funds brings a new look to get Kiwis money-minded

November 17, 2025 | By Editor

AUCKLAND, Today: Fisher Funds is rolling out a refreshed brand and campaign aimed at helping New Zealanders feel more connected to their money and more confident about shaping their financial future. Read more

Tom Goddard hails Out of Home as a heroic medium

November 14, 2025 | By Editor

AUCKLAND, Today: World Out of Home Organization President Tom Goddard has described Out of Home as the last heroic medium at this week's APAC Regional Forum in Seoul, South Korea, echoing Ogilvy Group UK CEO James Murphy on its resilience. Read more

Taboola partners with Stuff Digital

November 14, 2025 | By Editor

AUCKLAND, Today: Taboola has announced a new partnership with Stuff Digital after a competitive pitch, bringing its recommendation technology to one of New Zealand’s biggest news platforms. Read more

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November 14, 2025 | By Editor

AUCKLAND, Today: GoGetta has launched to help Kiwi businesses find stronger talent and improve their employer branding with a more focused, modern approach to recruitment marketing. Read more

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Arrivals & Departures

Arrivals & Departures: TVNZ farewells Jenny-May Clarkson after 20-year career

November 13, 2025 | By Editor

AUCKLAND, Today: TVNZ has confirmed it will refresh Breakfast in 2026, with Jenny-May Clarkson set to leave her role as co-host. Read more

Arrivals & Departures: Global strategist Simon Wassef joins M+C Saatchi as Group CSO

November 13, 2025 | By Editor

AUCKLAND, Today: M+C Saatchi Group ANZ has appointed Simon Wassef as Group Chief Strategy Officer, a new role designed to boost the Group’s leadership strength and strategic firepower across the region. Read more

Arrivals & Departures: Former Howatson+Company leader Jeremy Hogg steps into top creative role at M+C Saatchi

November 6, 2025 | By Editor

AUCKLAND, Today: M+C Saatchi Group ANZ has added more creative firepower with the appointment of Jeremy Hogg as National Executive Creative Director, bolstering its leadership across Australia and New Zealand. Read more

Arrivals & Departures: Bastion Shine boosts its comms and experience team

November 4, 2025 | By Editor

AUCKLAND, Today: Bastion Shine is bolstering its PR, Corporate, and Social teams with four key hires across its Communications and Experience division. Read more

Arrivals & Departures: One Plus One welcomes Liz Holt to partnership, adds Elle Grace to senior team

October 24, 2025 | By Editor

AUCKLAND, Today: One Plus One Communications has announced Liz Holt as a new shareholding partner, following the agency’s strongest year yet and recognising her major contribution since joining the team. Read more

Arrivals & Departures: End of an era as Nanette Miles prepares to exit Toybox

October 24, 2025 | By Editor

AUCKLAND, Today: After nearly four decades in the industry, Toybox Managing Director and Executive Producer Nanette Miles has announced she’ll step down in early 2026, closing an incredible chapter for the Auckland-based production house. Read more

Arrivals & Departures: Disruption just got four times louder

October 24, 2025 | By Editor

AUCKLAND, Today: TBWA\New Zealand has added four senior hires across strategy and business management, continuing its momentum after major client wins and being named Most Effective Agency of the Year at the 2024 Effie Aotearoa Awards. Read more

Arrivals & Departures: Georgia Coleman brings heart and strategy to Tonic

October 22, 2025 | By Editor

AUCKLAND, Today: Tonic Communications has strengthened its leadership team, promoting Georgia Coleman to Managing Director following a year of strong growth and a rapidly expanding trans-Tasman footprint. Read more

Arrivals & Departures: Sam Harris joins 81 Media to sharpen strategy and lift performance

October 21, 2025 | By Editor

AUCKLAND, Today: 81 Media has welcomed Sam Harris as Partner and Head of Technology and Performance, bringing a wealth of experience in data-driven strategy and digital innovation. Read more

Arrivals & Departures: Jo Hempstead embraces NZME’s vision for innovation and excellence

October 20, 2025 | By Editor

xAUCKLAND, Today: NZME has appointed Jo Hempstead as its new Chief Financial Officer, adding a wealth of experience from retail, tech, and media to the executive team. Read more

Arrivals & Departures: Colenso hires strategist with curiosity that keeps everyone sharp

October 16, 2025 | By Editor

AUCKLAND, Today: Colenso has welcomed James Bennett as Group Planning Director and Deputy Head of Planning, following seven years at Wieden+Kennedy London, working with brands like Sainsbury’s, Samsung, Formula 1, and Nike. Read more

Arrivals & Departures: TVNZ welcomes Kerry Leonard to lead sport and enterprise partnerships

October 15, 2025 | By Editor

AUCKLAND, Today: TVNZ has appointed seasoned commercial leader Kerry Leonard as its new Sport & Enterprise Partnership Lead, a role created to strengthen client partnerships across the broadcaster’s growing sports portfolio. Read more

Arrivals & Departures: Bastion Shine doubles down on talent and tech

October 15, 2025 | By Editor

AUCKLAND, Today: Bastion Shine is bolstering its leadership ranks with two major appointments, bringing in world-class experience and fresh thinking to help clients achieve meaningful results. Read more

Arrivals & Departures: Coast welcomes Grant Kereama to Drive show

October 10, 2025 | By Editor

AUCKLAND, Today: Coast has found its new Drive show host, welcoming celebrated broadcaster Grant Kereama to bring his signature warmth and passion for Feel Good 80s hits to listeners across New Zealand. Read more

Arrivals & Departures: Christophe Spencer and Nick Guebhard take key roles at MBM

October 9, 2025 | By Editor

AUCKLAND, Today: MBM has named Christophe Spencer as Head of Digital and promoted Nick Guebhard to Head of Data & Analytics. Both step into their new roles effective immediately, strengthening MBM’s integrated, data-driven digital approach for clients. Read more

Arrivals & Departures: Kirsty Muddle named CEO of Ogilvy Network ANZ

October 8, 2025 | By Editor

SYDNEY, Today: Ogilvy has named Kirsty Muddle as its new CEO for Ogilvy Network ANZ, leading operations across Australia and New Zealand. She’ll oversee advertising, PR, social, customer engagement, consulting, and health. Read more

Arrivals & Departures: New senior talent joins D3’s data-driven journey

October 7, 2025 | By Editor

AUCKLAND, Today: Independent media agency D3 is growing its leadership team, adding three senior hires, Torsten Stolt as Head of Data & Technology, Alex Duval as Head of SEO & Experience, and Courtney Barnett as Client Partner. Read more

Arrivals & Departures: Imogen Duff steps into leadership role at Rise & Shine PR

October 6, 2025 | By Editor

AUCKLAND, Today: Rise & Shine PR has welcomed a major new addition, appointing Imogen Duff as Senior Group Account Director to help drive the agency’s next phase of growth. Read more

Arrivals & Departures: NZME appoints Deep Balsara to lead programmatic growth

October 2, 2025 | By Editor

AUCKLAND, Today: NZME has brought on board Deep Balsara as Programmatic Manager, a brand-new role within its Agency team designed to boost programmatic strategy and strengthen its growing advertising offering. Read more

Arrivals & Departures: Sweetshop welcomes cinematic humour with Beatrice Pegard

September 30, 2025 | By Editor

AUCKLAND, Today: The Sweetshop has added filmmaker Beatrice Pegard to its roster across New Zealand, Australia, and Asia. She brings a distinctive mix of charm, cinematic flair, and sharp comedic timing to every project. Read more

Arrivals & Departures: Richard Luxton steps in as new Ballance Director

September 29, 2025 | By Editor

AUCKLAND, Today: Duncan Coull has been re-elected and Richard Luxton elected as Directors for the North Ward on the Ballance Agri-Nutrients Board. Richard replaces Sarah von Dadelszen, who stepped down after more than a decade. Read more

Arrivals & Departures: We Ordered Creative Trouble. We Got Three

September 26, 2025 | By Editor

AUCKLAND, Today: Uprooting from London and Melbourne to join Colenso is no small move, and we’re excited to welcome Sienna, Riana, and Zoe to both the agency and Aotearoa. Read more

Arrivals & Departures: Snapchat appoints Clare Rudduck to strengthen agency ties

September 25, 2025 | By Editor

AUCKLAND, Today: Snap Inc., the company behind Snapchat, has appointed Clare Rudduck as Head of Agency ANZ, boosting Snap’s agency partnerships across Australia and New Zealand. She’ll report directly to Ryan Ferguson, Managing Director of Snapchat ANZ. Read more

Arrivals & Departures: Luke Farmer joins Bastion Shine as new Managing Director

September 22, 2025 | By Editor

AUCKLAND, Today: Bastion Shine has welcomed Luke Farmer as Managing Director of Bastion Creative Auckland, where he’ll report directly to CEO Toby Sellers. Read more

Arrivals & Departures: Full throttle launch for Accelerator with Chris Daley at the wheel

September 18, 2025 | By Editor

AUCKLAND, Today: Accelerator has officially hit the New Zealand marketing tech scene, naming seasoned leader Chris Daley as Managing Partner. He’ll drive the company’s mission to help advertisers unlock growth through smarter data use and activation. Read more

Arrivals & Departures: MintHC freshens leadership with Mike Hutcheson

September 17, 2025 | By Editor

AUCKLAND, Today: MintHC has strengthened its leadership team, appointing marketing legend Mike Hutcheson to its board while also naming Robert Capon as General Manager to boost its digital and AI-driven expertise. Read more

Arrivals & Departures: Hemisphere appoints Craig Adolph to lead digital and Bay of Plenty expansion

September 16, 2025 | By Editor

AUCKLAND, Today: Hemisphere has welcomed back Craig Adolph as Upoko Matihiko Head of Digital and Bay of Plenty/Waikato Lead. It’s both a big expansion move and a homecoming for one of the agency’s original crew. Read more

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