AUCKLAND, Yesterday: Laser Clinics Group has introduced a new global brand and unique campaign via Ogilvy Network ANZ, impacting markets in Australia, New Zealand, Canada, and the UK. The initiative transitions from standard to emotional marketing, showcasing The Science of Feeling Good.
DDB Group takes top honours as Agency of the Year – creativity at its core
AUCKLAND, Today: DDB Group Aotearoa has had an outstanding year, marked by significant achievements and a focus on delivering impactful creative ideas. Their efforts have culminated in receiving the Campaign Brief NZ Agency of the Year title.
Tracksuit lands $22M to revolutionise brand tracking
AUCKLAND, Yesterday: Tracksuit, a New Zealand-based startup known for creating exceptional brand trackers, has successfully raised $22 million NZD in a Series A funding round. The funding was led by Altos Ventures and Footwork, prominent Silicon Valley firms.
OOHMAA heralds innovative creativity with The Speccies Awards
AUCKLAND, Today: Out of Home in Aotearoa has seen significant evolution, largely due to advancements in technology, the development and expansion of world-class digital advertising assets, and the rapid adoption of programmatic digital Out of Home.
Design Assembly founder revisits origins at Women in Design Day
AUCKLAND, Yesterday: Louise Kellerman, who started Design Assembly 15 years ago to unite, educate, and inspire graphic and visual designers, is excited to introduce a new event this March for women designers and those identifying as female, posing the question.
Revolutionary Te Reo Māori daily app debuts globally
AUCKLAND, Today: Ōtautahi-based creative agency Not Another™ is launching a first-of-its-kind Slack app aimed at teaching millions of Slack users worldwide to speak Te Reo Māori.
Brendan Greenwell appointed as Strategy Director at Saatchi & Saatchi NZ
AUCKLAND, Yesterday: Saatchi & Saatchi is expanding its strategic horizons by bringing on board Brendan Greenwell as the new Connected Strategy Director. It’s a move that signals the agency’s commitment to a holistic approach.
Neurological Foundation unveils fresh angle for 2024 brand drive
AUCKLAND, Today: The Neurological Foundation’s teaming up once more with the folks at Contagion for their 2024 campaign. It’s crucial stuff because a third of Kiwis face neurological conditions during their lives. That makes funding for research more important than ever right now.
GroupM NZ expands strategy team with Dom Dipple hire
AUCKLAND: Today: GroupM in New Zealand is beefing up its strategy crew with Dom Dipple hopping on board as a Strategist, reinforcing its strategic expertise.
Spark ignites collaboration with Bastion Shine for new initiative launch
AUCKLAND, Yesterday: As their partner agency, Bastion Shine has collaborated with Spark on a new programme aimed at advancing Aotearoa by a technology generation, focusing on enhancing the country’s productivity through advanced digital technology.
