MarketMedia, the retail media network under The Warehouse Group, has strengthened its sales team by welcoming two industry leaders, Brooke Rau and Karla Watts.
Designworks welcomes new managing partner to top role
AUCKLAND, Today: Designworks, New Zealand’s premier brand design agency and part of the Ogilvy NZ network, bolsters its leadership with the appointment of Joanne Reid as Managing Partner. Previously Head of Client Service at TRA, Reid brings valuable client-side experience, having held senior roles at Fonterra, Air New Zealand, and Tourism New Zealand.
Global Social Frenzy: 4.95 Billion and Counting!
AUCKLAND, Tuesday: Over the past half-decade, a staggering 1.8 billion individuals embraced social media, propelling platforms like Facebook, Instagram, and TikTok to unprecedented user numbers. While the growth momentum in social media has notably decelerated since 2020 and 2021, user numbers persist in their ascent.
Macca’s & DDB drive thrive
AUCKLAND, Today: McDonald’s and DDB Group Aotearoa team up for a new summer campaign highlighting why “It’s good to be the driver.”
Kepler Challenge at FreshChoice
Imagine you’ve run, walked, or crawled, more than 50km through some of New Zealand’s most isolated and punishing terrain. Hunger is striking, electrolytes are low, and your blisters are forming blisters of their own.
Rizz up your Events at JaceSpace!
AUCKLAND, Today: JaceSpace, located at 163 Symonds Street, is the ultimate venue for your transformative events. Bathrooms completely unique and inspired by Versace and Warhol, while the rest of the venue sleek and changeable. Polished concrete floors, blackout velvet curtains, exposed brick walls, blackout curtains, and lofty ceilings, —a revolutionary shift in Auckland’s creative scene.
Milk agency founder’s 20-year brand success
Ben Reid is the founder and Managing Director of Milk NZ, a strategic brand and packaging agency based in Auckland.
Phantom ghosts on carbon emissions
AUCKLAND, Monday: Phantom Billstickers is the only carbon net zero street poster company in Aotearoa, but the 40-year-old outdoor advertising business is never one to be content with the status quo.
Numero Uno in NZ Shopping: No Sorry Here!
AUCKLAND, Monday: Enter any supermarket with a clear shopping list, and you’ll likely leave with an unexpected array of items. As costs rise, this puzzling trend becomes more pronounced. But fear not, an explanation has surfaced: it’s not just a lack of willpower altering your plans; it’s the influence of behavioral science, or as Auckland’s shopper agency Raydar terms it, their “secret sauce.”
Hubbards wins fifth Innovation Award
AUCKLAND, Monday: oOh!media New Zealand proudly crowns Hubbards the winner of the 2023 oOh! Innovation Awards for its inventive Very Fancy Chocolate Granola campaign, masterfully executed by agencies Culture and Stanley St.