AUCKLAND, Today: TRB has announced changes to strengthen its position in audio media planning across New Zealand. TRB will now represent the growing digital audio market and take on advocacy from the RBA.
2024 Gerety Awards spotlight VML, JVM, and Omnicom
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year.
Snapchat grows its Kiwi audience to 1.5 million in New Zealand
AUCKLAND, Today: Snap Inc., the company behind Snapchat, announced it now reaches over 1.5 million monthly active users in New Zealand.
Hawke’s Bay wines debut at world-famous Cité du Vin
AUCKLAND, Today: Hawke’s Bay wines are making history as the first New Zealand wines to be featured for tastings at the world-renowned Cité du Vin in Bordeaux, France.
JCDecaux becomes Eden Park’s official partner to amplify events
AUCKLAND, Today: Eden Park has teamed up with JCDecaux as their official Out-of-Home partner. This marks the first time Eden Park has partnered with a brand to promote its diverse events.
Paddy Gower’s The F#$%ing News is here to blow your mind and make Kiwis laugh
AUCKLAND, Today: It’s the news Aotearoa New Zealand has been waiting for. The f%$#ing news actually. Just three weeks since an inexplicable Breaking News alert told the country’s largest digital news audience that Paddy Gower had a job, details have now been revealed about what he’ll actually be doing.
Auto Trader shifts gears with bold new rebrand
AUCKLAND, Today: Forty years after launching, Auto Trader has rebranded and relaunched online with a fresh campaign, its first of this kind. Telling New Zealand about your car taps into the idea that private sellers want maximum visibility for their listings.
LUMO unveils LENS Live for real-time audience insights
AUCKLAND, Today: LUMO has launched LENS Live, an exciting evolution of its proprietary digital-out-of-home (DOOH) audience measurement platform.
Nielsen NZ Q2 2024 Newspaper and Magazine Topline results
AUCKLAND, Today: Magazines and newspapers saw their Q2 results released, according to the latest topline data from Nielsen. This provides insight into the current performance of traditional media formats.
Why designing creative specific for out of home should be seen as an investment, not a cost!
AUCKLAND, Today: I’ve heard it countless times throughout my career: “I tried Out of Home, but it didn’t work.” More often than not, the culprit is a lacklustre creative execution.
