AUCKLAND, Today: NZFarmer – New Zealand’s largest free rural newspaper – is being re-launched by Stuff after a five-year hiatus.
Stuff launches integration studio, weaving brands with audiences through storytelling
AUCKLAND, Tuesday: Stuff Group has launched a new strategic creative and editorial studio, Harakeke. Sitting within Stuff’s brand connections team, it brings together data and insights, content creatives, marketers, strategists and storytellers to create new ways for brands to get noticed by their next customer.
Saatchi refreshes Westpac Together Greater
AUCKLAND, Today: Westpac this morning launched the next expression of their brand platform Together Greater, with Saatchi & Saatchi New Zealand, Digitas and Spark Foundry, together as part of the Publicis Groupe Connected Platform model.
AU wins BMW NZ pitch
SYDNEY, Today: Atomic 212° has retained the BMW Australia media account and expanded its remit to include BMW New Zealand. The incumbent was The Monkeys Aotearoa, while Pead NZ retains the NZ PR business.
AU shops issue tame response to ugly ‘No’ campaign
SYDNEY, Today: AU agencies & media have reacted to the ‘No’ vote emerging victorious on Saturday night’s Voice to Parliament referendum, influenced strongly by elderly ulta-conservaties.
Special and VMLY&R score again at LIA
NEW YORK, Sunday: NZ has scored two Pencils – one Gold and a Bronze at the London International Awards (LIA) in the Health & Wellness and Pharma & Medical categories.
Sky Sales appoints trade marketing specialist to newly created role
AUCKLAND, Today: Sky Sales has recruited marketer and broadcast media specialist Reuben Wiremu to the newly created position of senior manager trade marketing.
Stuff Group withdraws from X (Twitter)
AUCKLAND, Friday: Stuff today announced it will stop sharing content to X (formerly Twitter), effective immediately. CEO Laura Maxwell said: “The decision follows Stuff’s increasing concerns about the volume of mis- and disinformation being shared, and the damaging behaviour being exhibited on and enabled by the platform.
Mystery bidder attempting to buy Sky
AUCKLAND, Saturday: A mystery party wants to buy Sky TV in a “highly confidential” offer, the company announced today – according to a Shayne Currie report in the Weekend Herald.
Blutui hits Ministry of Sound for BIMA Beyond and Ad Week in NYC
AUCKLAND, Thursday: Blutui founder/ceo Graeme Blake took the stage at BIMA Beyond last week in London to discuss all things digital productivity, creativity and agency transformation.
