AUCKLAND, Thursday: Bastion Shine has created a new campaign for Genesis, showcasing the Genesis School-gen programme. School-gen has been running for 16 years, providing free STEM teaching resources and learning tools to primary schools around the country.
Stitch signals growth with three new hires and eight new clients
AUCKLAND, Thursday: Advertising & marketing technology consultancy Stitch has added three industry experts to its team: Tashmeem Waqas, Vikas Varma, and Smit Sanghvi.
Rugby mags merge
AUCKLAND, Thursday: NZ Rugby World magazine, one of New Zealand’s best-read sports titles, has merged with rival Rugby News after falling into financial difficulties, according to BusinessDesk.
The Spinoff expands commercial team
AUCKLAND, Thursday: The Spinoff’s commercial team has announced a strategic reinforcement of its roster with the addition of two professionals to its online magazine.
Artemis Communications bolsters PR team to support client growth
AUCKLAND, Thursday: Independent agency Artemis Communications has appointed Hannah Pearce to its growing public relations team. She takes up the role of senior account manager.
The Business Marketing Group comes clean with Dettol
AUCKLAND, Thursday: Parnell agency The Business Marketing Group (TBMG) has unveiled a new piece of work for Reckitt Benckiser – currently screening on TV.
What can the anger around Woolworths’ rebranding effort teach us about timing
CHICAGO, Today: “We all know that a well-executed rebranding effort can breathe new life into a brand, boosting sales and re-energising the customer base. Except when those same customers rebel,” writes Squadhelp Chicago head of branding Grant Polacheck.
DDB and Mac’s try to find the right kind of interesting in latest campaign
AUCKLAND, Wednesday: Esteemed Kiwi beer brand Mac’s is poised to captivate audiences with a new brand campaign created in partnership with DDB Group Aotearoa.
LIA Creative LIAisons global coaching academy continues in Vegas
LAS VEGAS, Today: A Special NZ creative team led by art director Kim Scott has made an appearance at London International Awards Creative LIAisons global coaching academy in Nevada.
MediaWorks executive shake-up – commercial director departs
AUCKLAND, Today: MediaWorks commercial director Liz Fraser is leaving after two-and-a-half years – to join corporate travel and expense solutions business Serko Ltd as chief revenue officer.
