New York agency McCann created Fearless Girl

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Creative ad agency McCann New York was the force behind the unveiling of the statue of a young girl staring down Wall Street’s famous Charging Bull scultpure as part of International Women’s Day (scroll down for the credits list).

Dinner with the President?

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Do you like ribs as much as President Frank Underwood? Good, because now you can eat the ribs Frank eats at your place as you watch Frank eating ribs at Freddy’s. That’s the word from Colenso BBDO, advising us that its client Spark has forged a partnership with Netflix that is seeing some lucky customers receive a unique dinner box.

Attribution – the most-discussed topic in digital media?

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Sydney-based APAC performance marketing platform AdRoll has published its 2017 State of Performance Marketing Report, a survey of more than 350 marketers across Australia, New Zealand and Singapore, that analyses their perspective on the changing dynamics of the advertising and marketing landscape.

Big mobile summit is free – but nearly fully booked

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Auckland’s Modern Marketing Summit – a free, all-day event scheduled for Viaduct Harbour on Thursday 6 April – has signed Spark Ventures Auckland ceo Ed Hyde for its speakers panel, joining M&C Saatchi Sydney’s Bobbie Gersbach-Smith, FCB Auckland’s Kate Grigg, NZME’s Cassie Roma, and Avalon Group’s Ryf Quail.

Adforum taps DDB & Scoundrel

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Paris & New York-based site Adforum has named DDB’s McDonald’s Middle Seat TVC – a real charmer that will bring a smile to any Kiwi face – as one of its top five ads in the world for the week ending Monday 6 March.

NZ musos eye TVC export market

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New Zealand independent music publisher Songbroker – founded by local legend Jan Hellriegel – launches its new export platform launches at Seafarers in Auckland on Wednesday 22 March to an audience including Minister of Commerce & Consumer Affairs Jacqui Dean.