Val Morgan launches new audience insights tool

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Val Morgan, New Zealand’s largest cinema advertising network, has today gone live with CineTAM PLUS, a programme which it says will provide advertisers and media agencies with behavioural data around the cinema occasion and unlock a new level of insight and targeting.

NEON cowboy

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Sky sent out 120 t-shirts to entertainment media – including, as you can see, M+AD ed David Gapes – from print/radio/online for its NEO channel’s 2nd birthday.

Fish signs Christine Jeffs

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Ponsonby-based Flying Fish has signed acclaimed New Zealand filmmaker Christine Jeffs to their roster, turning their ongoing relationship into a formal one.

A Reminder

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Entries to the 2017 NZ Radio Awards close in three weeks, on Monday 6 March at 5pm. There is a late entry date – Friday 10 March – for those that need extra time (but a late fee applies).

Axis 2017 warms up with Q&A

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“The theme for Axis this year is about winning at your local, so we’re all going down to the pub!” reads the latest CAANZ Pigeon Post, announcing the date and venue of next week’s Q&A with creative adman Peter Vegas at the helm.

More APAC email, fewer clicks

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Hong Kong, Feb 15 – UK ad site Warc reports that businesses across Asia-Pacific are sending more emails than ever, a new report says, adding that while click-through rates are dropping marketers should not necessarily be alarmed by this development.

Kiwi entries wanted

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There’s just 12 days to enter Campaign Asia-Pacific’s Women Leading Change Awards, to be held in Hong Kong. Awards spokeswoman Angelia Teo has confirmed to M+AD that NZ entries are eligible “and valued”.