NZ native & programmatic provider Yahoo Platforms has appointed Tom Adamson as programmatic specialist based in Auckland. The appointment follows a pivot towards the channels in November 2016, which is driven by Yahoo Platforms’ two key properties – programmatic resource Brightroll with Brightroll DSP+ and Brightroll Ad Exchange, and global native marketplace, Gemini.
Ad blocks threaten NZ media industry
Avalon Group NZ ceo/content director Ryf Quail writes exclusively for M+AD: Twenty percent of all Kiwi PC users have ad-blocking software installed. That is 1 in 5! This obviously has significant implications for advertisers and publishers alike. According to ad blocking data produced by comScore across the period August-October 2016, these users account for 22% of all ad impressions.
Flux keeps the Brent Chambers dream alive
Flux Animation has restructured following the death of founder Brent Chambers late last year, and is currently setting up a new website.
Oz experiential shop comes to town
Sydney-based experiential marketing agency network Because – already in the UK, Dublin, and Toronto – has opened in New Zealand.
Arrivals & Departures: Changes at the top at Clemenger
Clemenger BBDO/Proximity Wellington managing director Livia Esterhazy has announced she will leave the agency in the coming months, after two years in the role. Clemenger Group creative veteran Brett Hoskin has been appointed to replace her.
Scam ads focus at New York show
New York, 13 February – The Cresta Awards, which honour creative excellence in international advertising & marketing communications (since 1993), has issued the call for entries in its 25th worldwide competition.
Student campaign hits the sweet spot
A new Sucaryl campaign developed by AUT Adschool students, working with Wilson Foods, The Business marketing agency, and QMS Media, have created a new OOH campaign to relaunch low calorie sweetener, Sucaryl.
US ad leaders call on D&AD, London International, Clio, One Show to support Cannes gender ban
Advertising Club of New York president Gina Grillo and 2017 International Andy Awards chair Pete Favat have joined the rising global chorus of ad people backing the Cannes Lions drive to get rid of gender bias. And they’ve called on all the other global ad shows to follow suit.
Six ways to boost bottom line with dynamic content
By Bill Binch, ANZ MD at Sydney-based global marketing software provider Marketo: In a busy, bustling online world full of texts, snaps, pings and chats, marketers and ad agencies need to be strategic when developing email content that will break through the noise and resonate with their target audiences.
OOH cracks $100m
The Outdoor Media Association of NZ (OMANZ) reports that OOH investment in New Zealand climbed beyond 100 million dollars for the first time in 2016.
