NZ Women’s Weekly was the best performer in the weekly magazines division of Nielsen National Readership Survey – out overnight. And, as you’d expect, the NZ Herald led the way clearly in the National Newspaper division.
‘Gutsy’ new titles stand out at Mag Awards
Two new magazines launched last year won top awards at the 2017 Magazine Media Awards last night at a black-tie gala dinner at Motat that celebrated the excellence and innovations of the industry’s foremost achievers.
New Zealand newspapers shine in Sydney
NZ newspapers performed solidly at the 2017 PANPA (Pacific Area Newspaper Publishers Association) regional Asia-Pacific Advertising & Marketing Awards, held in Sydney last night, winning the supreme awards in five major categories.
Small marketing spend dilutes the value of SME websites
Many New Zealand small-to-medium sized enterprises rely on word of mouth to deliver new business – and they spend modestly on digital marketing, according to new research released today from Dot Kiwi.
What happened to Admission?
Rob Davis retired, Peter Hodge died, and Graham Medcalf still runs a one-man shop in Auckland. So what happened to Admission – the eminent Auckland agency in which they once played vital roles?
New post-merger identify for MEC & Maxus
London and New York, 6th September 2017: A new billion-dollar media/content/technology agency – named Wavemaker – has been created by WPP/GroupM from the merger of MEC and Maxus. MEC NZ, which has a very low profile in this country, is sure to also adopt the new name.
BBDO NZ stars in Clio shortlist
New Zealand work is shining at the Clio Awards in New York, with 10 finalists emerging after the preliminary rounds. Colenso BBDO is through in seven categories, Clemenger BBDO two, and Assembly has one.
The Pond restructures, adds weight
Creative recruiter The Pond has restructured and added more personnel – a move it says is in response to runaway demand from agency and corporate clients for creative, design, digital, and marketing talent.
Kiwis can fly (updated)
True Auckland has just completed work on a follow-up to Air New Zealand’s A Better Way to Fly starring “Dave the Goose”. This new spot stars stars “Pete the Kiwi”.
GSL Promotus & Thieves gamble on fun
What starts as #Fun can quickly become #Unfun – that’s the message the Health Promotion Agency are using to reach out to at-risk gamblers in a campaign developed in partnership with GSL Promotus.
