NZ Herald business journalists have paid moving tributes to their colleague Christopher Adams, 34, who died on holiday in Cambodia this week.
AdRoll email retargeting moves beyond advertising
SYDNEY – Global performance marketing platform AdRoll has unveiled SendRoll, a new product that seamlessly extends the power of retargeting to a new channel. SendRoll delivers personalised emails that are triggered by browsing behaviour on a website.
NZME weighs Adshel NZ purchase
NZME may buy Adshel’s local business for $A156 million (NZ$167m) after former parent APN News & Media’s buy-out of the outdoor advertising business triggered an option for the local media group to buy the assets on the same terms, according to a report in NBR online.
Masculinity rules as Radio Sport reboots
Radio Sport has unveiled its new on-air lineup for 2017, featuring a revamped breakfast show and one new face – with many established Radio Sport personalities taking on new responsibilities.
Blacksand cleans up at Promax
TVNZ’s in-house production arm Blacksand has picked up 10 golds plus two silvers at the 2016 ANZ Promax Awards (which celebrate promotional marketing) in Sydney. Sky TV won two golds and two silvers, but MediaWorks came away empty-handed.
From an idea to IPO in six months?
A Singapore-based New Zealand entrepreneur, who cracked a business model that fast-tracks the growth of small to medium businesses and enables them to go global, is coming to Auckland to acquaint small-to-medium businesses with his unique platform.
Arrivals & Departures: Cricket legend joins MediaWorks Cantebury, Dentsu’s Amplifi promotes ‘humble’ Greg Brown
MediaWorks Canterbury has appointed former Kiwi cricketer Chris Harris to its Canterbury sales team. Since the end of his professional cricket career in 2010, the former Black Caps one-day star, who is known for his nagging slow-medium wobblers and as one of the best fielders to ever play for New Zealand, has spent the last three years working in medical sales.
Aussies pour scorn on Saatchi NZ’s Mt Franklin ads
Saatchi NZ’s latest work for bottled water brand Mount Franklin has gone down like a lead balloon from sensitive souls in the Australian ad world. The ads, which screen mainly across the Tasman, parody posturing Aussie males.
Arrivals & Departures: NZME taps 6 of the best
NZME creative & strategic hub CreateMe has appointed six experienced people to its expanding ranks, four of whom are filling new roles within the team.
From Russia, with soul
Not every day do we receive creative from Russia, so we’d like to share it with our readers. This is a powerful brand identity campaign – in English – that leverages and promotes the image of Russia.
