Exponential has hosted its first Exponential Race – an event which saw 13 agency teams (including Carat, PHD, Contagion, OMD, Vizeum and Starcom) sprint around the Auckland CBD participating in challenges to become the ultimate victor.

London, 18 October 2016 – Warc has just launched its 2017 Innovation Awards, a global search for effective innovation in marketing with a US$10,000 cash prize fund for the winning papers.

Performance marketing platform AdRoll has released Building a Business Case for Attribution, a comprehensive guide designed to help marketers consider three of the issues faced when getting started with attribution:

BANGKOK – With Thailand at a standstill amid a public outpouring of grief for the death of its revered King Bhumibol Adulyadej, Campaign Asia-Pacific reports that ad agencies and media owners are scrambling to comply with media-blackout guidelines and adopting a wait-and-see approach “for the weeks and months to come”.

Is this the future of advertising? asks Australia’s B&T online magazine in a report (sourced to Futurism.com) about Uber in Mexico City using drones to carry advertising messages to a frustrated freeway audience.

JustONE managing director Ben Goodale is welcoming what he describes as “an exceptionally positive response from marketers” to the Natural-born Communicators call-for-entry campaign the agency produced for the Marketing Association’s NZ Direct Marketing Awards.

“Adrenalin is joining the fray – with the third new magazine announced in the last week!!” reads the message from publisher Cathy Parker, touting her new title, NZSUV.