Exponential has hosted its first Exponential Race – an event which saw 13 agency teams (including Carat, PHD, Contagion, OMD, Vizeum and Starcom) sprint around the Auckland CBD participating in challenges to become the ultimate victor.
Entry call: US$10k prize at Innovation Awards
London, 18 October 2016 – Warc has just launched its 2017 Innovation Awards, a global search for effective innovation in marketing with a US$10,000 cash prize fund for the winning papers.
Waste disposal
Performance marketing platform AdRoll has released Building a Business Case for Attribution, a comprehensive guide designed to help marketers consider three of the issues faced when getting started with attribution:
Ad/media blackout as Thais mourn Bhumibol
BANGKOK – With Thailand at a standstill amid a public outpouring of grief for the death of its revered King Bhumibol Adulyadej, Campaign Asia-Pacific reports that ad agencies and media owners are scrambling to comply with media-blackout guidelines and adopting a wait-and-see approach “for the weeks and months to come”.
Drone media debuts in Mexico City
Is this the future of advertising? asks Australia’s B&T online magazine in a report (sourced to Futurism.com) about Uber in Mexico City using drones to carry advertising messages to a frustrated freeway audience.
Marketers tick NZDMA creative
JustONE managing director Ben Goodale is welcoming what he describes as “an exceptionally positive response from marketers” to the Natural-born Communicators call-for-entry campaign the agency produced for the Marketing Association’s NZ Direct Marketing Awards.
Arrivals & Departures: Photoplay signs Axis-winning Aussie, Little Giant snares Interbrand strategist
Sydney/Auckland/LA producer Photoplay has signed award-winning Sydney director Tracey Rowe for representation in Australia & New Zealand.
Mum’s Wish picks up where Pop’s Gift left off
A year on from the launch of Lotto NZ’s successful Pop’s Gift campaign, DDB has unveiled its spiritual successor, Mum’s Wish.
TBWA/Plaza put out welcome mat for ANZ Apple Pay
TBWA offices on both sides of the Tasman collaborated to create ANZ’s new campaign to welcome Apple Pay to New Zealand. It was produced and shot by Plaza Film’s Paul Middleditch.
Adrenalin joins the fray
“Adrenalin is joining the fray – with the third new magazine announced in the last week!!” reads the message from publisher Cathy Parker, touting her new title, NZSUV.