Vodafone has announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide – the first changes to one of the world’s best-known brands since the introduction of the Power to you strapline in 2009.
Colenso, Sweet Shop launch new AMI safety campaign
AMI with Colenso BBDO has launched its new purpose with an unconventional insurance commercial that imagines how good a safer world might look.
Colenso on song in Vegas
New Zealand has just one finalist – Colenso BBDO – through to the Music & Sound shortlist at the London International Awards, currently under way in Las Vegas (go figure!).
Nowt so queer as folk
After 25 years of supporting queer & gender-diverse (LGBT) young people, NZ charity Rainbow Youth has taken to TV for the first time with a spot that challenges negative connotations around the use of the word ‘gay’.
Marketo expands AI-Powered product suite with ContentAI
SYDNEY – Engagement marketing software provider Marketo, Inc has unveiled Marketo ContentAI, an artificial intelligence-powered solution that engages each customer with the most relevant content across channels.
Big brands aren’t dying and young people don’t hate them: Research
Evidence-based research from Australia’s Ehrenberg-Bass Institute punctures received wisdom and should be required reading, according to a report in the latest Campaign Asia Pacific.
Spots, stripes and Dr Seuss
Parnell indie Rainger & Rolfe has created a school holidays print campaign that aims to get kids thinking about the animals at Auckland Zoo.
Media Design School names student winners
The Media Design School has named its 2017 Bright Awards winners – selected from over 60 secondary schools across New Zealand that entered.
Epica ticks Friday the 13th
The Epica Awards has extended its entry deadline to Friday 13 October 13. Epica is the only global ad show judged by journalists (of whom M+AD ed David Gapes is one).
Global cloud services prover launches consulting services in ANZ (updated)
Brightcove, a leading global provider of cloud services for video, has expanded its offerings in Australia and New Zealand with the launch of a regional presence for its consulting arm, Brightcove Global Services.
