In the run up to Fathers Day on Sunday, Colenso BBDO and Finch have crafted a follow-up to the launch of Spark’s Little Can Be Huge earlier in August, the first of many stories extending moments from their launch ad.
Oz agencies unite against bigots
The Australian ad industry is uniting to oppose ‘hateful’ ads ahead of Australia’s upcoming gay-marriage vote. Say No to No has been launched by Nick Cummins at The Royals agency (Melbourne & Sydney).
Countdown to tomorrow’s Botab 2017
There are, apparently, still some tickets available for tomorrow night’s Battle of the Ad Bands at the venerable Kings Arms, in the Auckland CBD.
Crowd-funded research – the democratisation of insights
This opinion piece was written for M+AD by Nichola Quail, a founder and research director at Fresh Focus: We believe the traditional market research model is out of reach for many businesses and as a result there is a lot of intuition, guesswork and assumptions made about customers, their motivations and why they do what they do (or don’t).
Internet ads close in on NZ$1 billion
The IABNZ’s refreshed internet ad report for the first half of 2017 shows desktop leading the way, while mobile remains slow but steady. Interactive ad revenue reached $431.1 million, and is heading towards $996m for the full year.
Kiwi freelance creative strategist takes Apex to the streets
Privately owned Apex Insurance New Zealand has launched a brand-building/identity refresh, created by freelance Auckland creative social strategist/copywriter Kit Lawrence, a graphics nominee at this year’s Best Awards.
Experiential outfit dangles bait in NZ
Aussie startup Blobfish International has announces its official launch in New Zealand, bringing one of Australia’s fastest growing media sampling and experiential companies to all major cities of New Zealand.
KFC and Ogilvy go on a late night joyride
KFC continues to build on its Finger Lickin’ Good platform with the release of their latest 30 second brand spot from Ogilvy & Mather New Zealand via Scoundrel Films.
Arrivals & Departures: Christchurch veteran joins Strategy (updated)
Strategy Creative Christchurch has signed Colenso BBDO Auckland group business director of experiential Nick Harvey as its managing partner in his original home town, Christchurch.
QMS puts on weight in NZ
Australasian out-of-home company QMS has reported a record year of growth, with earnings before interest, tax, depreciation and amortisation (EBITDA) climbed 40% to A$37.5m.
