Sydney-based Ooyala Asia-Pacific VP/GM Steve Davis, writing exclusively for M+AD, looks at six ways in which broadcasters can secure their digital future: The pace of change in the television industry has never been more rapid. The rise of OTT streaming services and surging demand for content means workflows are being compressed and pressures increased.
Boring, dated election hero ‘needs a rebrand’
In the 10 months Fairfax Auckland news director John Anthony has been in the job, he’s brought a refreshing, opinionated hard-news edge to the company’s Auckland community papers. Typical is this blunt message, from the latest issue of East & Bays Courier: “NZ election advertising is in desperate need of a rebrand,” he writes.
Who dunn it?
A Sunday News headline writer invented a new word at the weekend. Dunners Stunner screamed the back-page coverage of the All Blacks-Australia test. We think they meant Dunedin.
WPP ANZ posts half-year profit amid global adspend woes
WPP has reported a slight increase in profit for the first half of the 2017 calendar year for its Australia and New Zealand division after the group revealed it was experiencing a stunning slowdown in ad spend globally by consumer product companies.
Marketo moves to Google Cloud
Global engagement marketing software provider Marketo has announced it will move entirely onto Google’s Cloud in a new multi-year alliance and collaboration.
Colenso snares top prize at Ad Stars Korea
Colenso BBDO are US$10,000 richer – after taking out one of the two Grand Prix of the Year prizes at Ad Stars in Busan South Korea over the weekend.
DDB, FCB, UMS, MBM star at NZ Social Media Awards (updated)
Four New Zealand agencies featured prominently at the New Zealand Social Media Awards, announced in Auckland this morning.
Humour + creativity saved True’s Vodafone ABs ad from the censor’s axe
The Advertising Standards Authority has rejected two complaints about a recent Vodafone TVC, out of True Grey Lynn, which claimed the ad was sexist. The ASA said the ad “employed a subtle double-entendre” and was mitigated by humour and context.
World-first VR personality profiler for students developed in NZ
A world-first virtual reality experience to help prospective university students choose their course of study has been developed by Auckland-based virtual and augmented reality specialists M Theory for Torrens University Australia.
Yahoo Platforms sends Carat NZ digital star to NYC
Yahoo Platforms has selected Carat New Zealand senior digital manager Josh Reiri-Allen as the winner of its 2017 Digital Stars programme – picking up a trip to New York as a consequence. The judges also recognised two other Kiwis with Highly Commended citations.
