Cloud over NZ digital ad viewership

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More than half of all digital advertising in Australia remains unviewed, according to a report in B7T Australia. NZ was not specifically included in the data-gathering exercise – but has connections to the company that carried it out.

Mars Confectionery names Starcom NZ in big media review

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Starcom Auckland declined to comment this morning on reports out of the UK that suggest the media business of one of its largest clients, Mars, is up for review in Australia, New Zealand, Asia (including China, Japan and India) and Europe – collectively representing an adspend of US$522m (NZ$717).

TVNZ brands get a makeover

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TVNZ’s will unveil its new look across its TV and online platforms this Sunday 2 October. The brand has had a makeover, with all new visual identities for its channels and online destinations appearing on screens this weekend.

Grand Clio for Colenso in NYC

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The juggernaut that is Colenso BBDO/Proximity’s DB Export Brewtroleum continues unabated – the campaign was the only work from the Asia-Pacific region to win a Grand Clio at the Clio Awards overnight in New York City.

bcg2 wins Tuatara

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bcg2 Wellington has been appointed to the Tuatara Brewing Co account after a brand strategy & design pitch involving an unnamed Wellington design company.