Oh dear, could this really be the end of the Big Mac?, asks Australia’s B&T magazine, citing a recent study of McDonald’s franchisees in the US.
TBWA quietly kills off the Whybin moniker
Dave Walden would turn in his grave. TBWA has quietly deleted Aussie Scott Whybin’s name from the title of the agency group he formed in NZ and Australia 21 years ago.
Cannes Lions donates €72,819 to gender equality charities
The Cannes Lions organisation has announced the donation of €72,819 (NZ$111,548) to gender equality charities worldwide – money raised through its Glass Lion: the Lion for Change – which recognises outstanding creative work that shatters gender stereotypes.
Minister pops in to Traff1k Taupo
A global digital marketing company founded in Taupo has received praise from Communications Minister Amy Adams during her tour of the region. The Minister visited the local office of Traff1k D1g1tal on Friday, where she learned about its innovative strategies that have boosted online sales for a number of big international brands.
NZ Screen Industry bible out now!
The NZ screen industry directory, The 2016/17 Data Book print edition, is out now – crammed full with the latest information about New Zealand’s film & television talent and services.
Local focus for NZ Herald video content
The New Zealand Herald is launching NZ Herald Local Focus, an innovative partnership between NZME, Very Nice Productions and NZ On Air.
DDB launches smartphone app to make life easier for Westpac customers
DDB has rolled out a multi-layered Spendonyms campaign to help Westpac customers do more with their money via an innovative smartphone app called CashNav which tracks spending and bill payments, grouping spending into easily digestible categories.
Arrivals & Departures: GrownUps taps three
GrownUps, the NZ online lifestyle magazine, social club & brain training hub for the active 50+ demographic, has welcomed four experienced faces to expand their team.
Mobile messaging – does it really work?
By Richard Spencer, Chief Marketing Officer, Isentia: Messaging mania has taken over the world. Once a simple service for exchanging text messages between users, messaging apps have evolved into expansive ecosystems connecting people with brands, merchandise and content – eclipsing many social networks for engagement. The question is, do they really work for marketers?
Entries spike for Singapore
Spikes Asia, the three-day festival of creativity in the Asia Pacific region has announced a record-breaking 5132 entries from 23 countries.