The road to the right director

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“The single biggest creative choice in any project is the choice of director.” That’s Matt C Minor, director of integrated production at Crispin Porter + Bogusky London, quoting David Puttnam, the legendary film producer – who also cut his teeth in advertising.

Arrivals & Departures: comScore taps Aussie trio

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American cross-platform measurement company comStore (which opened for business in NZ last year) has made three senior Australia & NZ appointments – all based in Sydney, from where they will work with comScore’s new partner in NZ Fresh Focus managing director Ryf Quail, and recently appointed Auckland-based NZ business manager Michael Lams.

‘Clean & green’ drives NZ brand growth in Asia

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Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Southeast Asian PR firm Baldwin Boyle Shand Singapore, reported in Campaign Asia Pacific.

New APAC categories open to NZ

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Australia’s Mumbrella Asia Awards return in November, and are now open for entries, with eight APAC categories open to entrants across the entire Asia-Pacific region, including Australia and New Zealand.

Digital drives impressive outdoor growth

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It will surprise nobody to hear that advertising revenue spent through members of the Outdoor Media Association (OMANZ) continues to grow at 29% year-on-year for the first half of 2017. Driven by several creative companies and the advent of digital screens, Outdoor has become the sexiest of media.

UK to ban gender stereotyping in ads

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Ads which encourage gender stereotypes – like women cleaning up after their family, or men failing to do housework – will be banned in Britain under strict new watchdog rules, which are likely also to surface in NZ.