Good news for traditional media in Australia this past week. Data released in Sydney show during the month of June, most Australians got their news from traditional formats.
Colenso BBDO entrusted with Mainland legacy: let’s not screw it up!
Colenso BBDO admits it was a nervous time coming up with a new campaign for Mainland cheese after years of heritage advertising centred around the theme that Mainland isn’t just a place, it’s a philosophy – that good things take time.
Sponsors quick to pull the plug on “Lyin’ Ryan” but Stephen Colbert even quicker
American Olympic swimmer Ryan Lochte has lost all four of his major sponsors following his apology for an “exaggerated” story about being robbed at gunpoint at the Rio Games – and comedian Steven Colbert was quick to pounce.
New Zealand’s marketing site in for a major upgrade
New Zealand’s on-line marketing tool is about get a facelift with a significant technology upgrade over the next two years. Tourism New Zealand is looking for a technology partner(s) who can design and deliver a new marketing website.
Republik’s campaign to take Starship to the nation (Updated)
Republik have pulled off the near impossible in getting the country’s media organisations to allow their news presenters to be used on a new fund-raising commercial for Starship Hospital.
Clems Sydney launches GE coding challenge globally
After a 2015 campaign “across Australia and New Zealand” – described by Clemenger BBDO Sydney as “hugely successful” (but to be fair, it made little impact on this side of the Tasman) – GE and Clemenger Sydney say they have taken their Tweeting Machines campaign global.
Comedians voice-over used in anti-dope TVC
It’s been one of the smartest campaigns of the year – unless you mute the commercials. Wellington creative agency, Clemenger BBDO launched Thoughts in February – a ‘flexible content’ series for the New Zealand Transport Agency aimed at stoner drivers.
Havas inspires young Aussies to join the Air Force
Havas Worldwide has unveiled a new brand recruiting campaign for the Royal Australian Air Force. The campaign aims to speak directly to young Australians with a desire to succeed, a drive to be better and shows how the Air Force is the perfect place to realise their ambitions.
$10,000 Newspaper Ad Awards are back
Entries are now open for the 2016 Newspaper Ad of the Year Awards. As well as a $10,000 cash prize, the 2016 Ad of the Year Awards also include five other categories: best topical, best digital, best craft (art), best craft (copy), and best news brand campaign recognising excellence in integrated campaigns across print and digital newspaper platforms.
Sponsors come calling after Eliza’s bronze
Olympic pole vaulter Eliza McCartney is a sponsor’s dream and reports this week suggest her medal-winning performance in Rio will translate into dollars.
