The benefits of online qualitative research are misunderstood and under-used by market researchers and their clients compared with traditional face-to-face focus groups say two leading qualitative researchers.
Acquire Online launches interactive site
Grey Lynn-based full-service programmatic agency Acquire Online has launched its newly revamped website, saying it offers quick and easy access to essential information on their programmatic tool suite.
Y&R gives Clooney a new look
Y&R has given the menus at Auckland fine-dining restaurant Clooney a new look to celebrate the arrival of new executive chef, Jacob Kear, and better reflect his culinary style.
Workplace: How Facebook is taking on Yammer and Chatter
By Shout! Web Strategy Melbourne ceo Michael Jenkins: Late last year Facebook launched Workplace a new enterprise version of the popular social networking site.
Arrivals & Departures: Acumen Republic strengthens leadership
Auckland & Wellington agency Acumen Republic has unveiled three senior appointments in both cities, replacing the management roles of chairman Michael Dunlop, who is stepping back.
New Chinese TV network debuts in Auckland
This Sunday sees the launch in Auckland of a new Chinese television channel that will feature locally produced content, in addition to overseas sourced material, and will set a new standard for Chinese broadcasting in New Zealand.
Mélanie can do it and will do it
French indie agency GloryParis has broken new ground by appointing a young woman with Down’s Syndrome to present the weather forecast on French national tv channel France 2.
EU launches global creative-content reuse tech project for SMEs
Eighty-five percent of all actors in the global creative industries sector are effectively SMEs (small & medium sized businesses) says the European Union, launching the Ardito project, a service for agencies who wish to reuse creative content.
Axis Thursday sold out!
Kiwi comedian Brendhan Lovegrove will handle the emcee chores at 2017’s biggest creative advertising event – Thursday’s CAANZ Axis Awards.
Unfettered Kiwi creativity
Phantom Billstickers (881 framed street posters nationwide!) has released its Autumn issue of Café Reader, which –as usual – is just dripping with creative writing.