Nielsen New Zealand marketing & communications manager Kim McFadden – the first port of call for journos working on survey information – has decided to leave the company for a lifestyle change.
China net giant targets Kiwi minorities
Chinese internet giant Alibaba sees “significant opportunities” for ethnic communities in New Zealand to sell to middle-class Chinese consumers who are already well disposed to the country’s clean and green image, reports Warc from the UK.
AA Directions, NZWW, SkyWatch catch eye in latest Nielsen
AA Directions continues to dominate New Zealand magazine readership statistics, hitting No 1 this week in the toplines of the Nielsen survey of the field in play.
QMS NZ harnesses power of mobile data to launch Datalab 2.0
QMS NZ has unveiled a significant update to its award-winning Datalab suite of products. Datalab now includes mobile data and delivers smarter audience centric insights and multiformat planning capability for advertisers.
Cadbury dumps Saatchi, taps Aussie shop for NZ
Cadbury has saved its evil best for last. Not only has it spanked every good Cadbury chocolate-lovin’ Kiwi by closing its iconic Dunedin factory and taking production offshore – but now it’s handed its ‘local’ ANZ full-service agency account to Ogilvy Melbourne.
Meet Graham too similar to 1985 ad?
Clemenger BBDO Melbourne’s Meet Graham didn’t win everything at the Cannes Lions Festival last week – the Integrated and Titanium juries dismissed the work because it reminded them too much of 1985’s First Natural Born Smoker.
Arrivals & Departures: Special Group founding partner goes solo
Creative partner Rob Jack is leaving Special Group which he founded in 2007 with Tony Bradbourne and Heath Lowe.
Fellet: why the merger was pulled
Sky TV and Vodafone dropped their $3.44 billion merger bid and Commerce Commission appeal because of the estimated cost of at least $1 million each and an estimated one-year timeframe, Sky ceo John Fellet has told NBR’s Chris Keall.
Samsung LEDs coming to Eden Park
Eden Park has signed a new five-year partnership with Samsung Electronics – and announced the news bang in the middle of two Lions Tests being fought out at the national stadium.
Smiles go miles
Goodoil’s Mick Wong captured some rather good, authentic-looking smiley moments in his latest work for Colenso client Flybuys. The toothy hooded guy is a classic.
