The Magazine Publishers Association is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.
Adshel expands national digital roadside network
Adshel New Zealand has announced the expansion of its Adshel Live digital street furniture network, with the phased roll-out of 70 additional screens for the next two months, commencing today.
Colenso & Anchor taste success with poems about milk
Dairy brand Anchor New Zealand has tasted the success of appealing to a young audience with its latest campaign, Milk Slams – three poems written about milk, designed to inspire teenagers to create their own definition of strength.
Any fin is possible – DDB cuts donor fatigue
DDB and Coastguard Northern Region say its recent Donate A Fish campaign pioneered a new way to raise funds – instead of asking the donation-fatigued public for spare cash, they asked boaties for a donation much closer to their heart: their freshly caught fish.
NZ’s DDB, BBDO, TBWA in focus at tomorrow’s AWARD
New Zealand shops will have 43 finalists in the running when Australia’s premier creative show AWARD hits the stage in Sydney tomorrow night.
Radiation rebrand breathed life into Metlifecare
Retirement village operator Metlifecare says it is enjoying the fruits of a rebranding exercise, developed last year by Freemans Bay-based brands agency Radiation.
Resistance is follicle
Special Group has put its design skills to work to help create new bottles and packaging for ecostore’s Iconic household cleaning and personal care company ecostore has just released a new skincare range, the distinctively colourful SKIN by ecostore.
Journos are alcoholics with crap diets
A new study into the stress levels of journalists confirms some well worn clichés – that hacks love a drink and embrace poor diets – but have better coping mechanisms when it comes to workplace stresses.
Four-year digital deal
NZ Rugby and Vodafone NZ have unveiled a four-year sponsorship deal they say “will create world-class digital experiences for rugby fans inside and outside the stadium”.
Hits puts the rhythm into saving lives
NZME station The Hits has extended its remit to the art of saving lives – by shining a spotlight on songs that have 104 beats per minute, the same rhythm to remember if you ever have to perform CPR.
