After an international search, 99 has appointed highly awarded Kiwi creative Jared Isle to the new position of digital creative director. Isle will return to NZ from the US to take up the role.
ASA adopts new kids code
The Advertising Standards Authority has adopted a new, comprehensive Children & Young Persons Advertising Code, following recommendations from an independent panel.
Magic works for R&R’s new Oceania campaign
Rainger & Rolfe, with Film Construction, have shot Oceania Magic Moments, a new commercial for Oceania Health Care. The ad debuted on air last night.
Making a prophet?
Entries open today for the NZ Media Agency of the Year award – a premium category at the upcoming Beacon Awards in May.
The Godfather of Effectiveness en route to NZ
CAANZ has engaged UK advertising effectiveness expert Peter Field to present a practical, interactive half-day workshop in Auckland on Wednesday 22 March.
Deadline extension kicks in (updated)
The first entry close-off date for the 2017 Radio Awards is this Monday 6 March at 5pm – but the awards organisers have today confirmed that late entries will be accepted up to the end of next week (to 5pm Friday 10 March).
Arrivals & Departures: NZ Geographic ed steps aside, folds Pro-Photo mag; Adshel Wellington powers up
New Zealand Geographic founding editor James Frankham has resigned – but will stay on at Kowhai Media as publisher and photo editor. Deputy editor Rebekah White has been appointed to replace him as ed of NZ Geo.
DDB’s one-shot shoot for Pump
DDB has created a new campaign for bottled water brand Pump, including a new TVC – shot in a single take, to convey the message that staying hydrated puts you in a clearer frame of mind.
Why The Ys love TV ads – but hate Youtube’s
The Y generation (born 1980s-early 1990s) loves television commercials – but hates Youtube ones, according to research out of Canadian shop LaunchLeap (reported in B&T Online – see the end of the story for the link).
Toby Talbot exits Assignment
After fewer than 10 months in the role, Toby Talbot has resigned as managing partner of Assignment Auckland. Few details were available at press time, but Campaign Brief said Talbot is reported to be considering new opportunities – both in New Zealand and overseas.
