4564 kilometres, 84 days on the road, 21 towns visited, 420 people through the door, 60 volunteers, 59 lipsticks, and 42 eye-liner pencils. You can also add 10 of NZ’s most trusted companies to that list, who were brought together by Boyd PR to help cancer charity Look Good Feel Better complete a four-month road trip around the country in […]
Axe over KR after sexist stumble
Kevin Roberts has been stood down as Saatchi chairman over some ill-advised comments on women in advertising. Roberts defended the lack of women in high-level roles by essentially saying women are often happier in lower-level positions because they lack the “vertical ambition” of men.
RNZ shines in latest radio survey
More New Zealanders are tuning their radios into RNZ National. New survey figures show RNZ National reaches a weekly cumulative audience of 529,000 listeners or 11.1% of the total radio audience.
Quality ads beat ad blockers
Digital publisher Quartz is achieving CPMs “in the high double digits” by simply rethinking its approach to display ads. Even with ad blockers Quartz says high quality ads keep people watching.
Passionate people
Like most marketing media, M+AD receives a lot of PR-driven press releases. We see these as lifeblood communications, written by professional PR exponents who are unusually passionate about the work they do.
The finalists
The finalists for the 3rd annual NZ Social Media Awards have just been announced. Work from Whybin\TBWA, Special Group, Fuse, NZME, Spark PR & Activate, Sherson Wills, and Y&R is featured in the finals list.
David Jones keeps its ads to itself
All marketing and advertising – including creative and media placement – for the new David Jones NZ flagship store in Wellington will be handled by in-house teams at the company’s head office in Sydney. There is, however, a PR shop on the ground in NZ.
AdRoll on film
Dear Ed,” writes Sophie Randall-Hughes, marketing executive at global ad platform AdRoll – “I wanted to share this great cartoon about AdRoll pulled together by The Foundation Capital.
CAANZ members get the discount
Semi Permanent Auckland – now just two weeks away – has added workshops, “conversations”, Q&A and poetry to its packed schedule for Friday & Saturday August 12-13.
Arrivals & Departures: Robber’s Dog signs US talent
Robber’s Dog Auckland has forged an Australasian representation deal with Calfornia-based director team Peter Livolsi & expat Aussie Martin Dix, who work together professionally as Peter Martin.