Digital technology has breathed life back into the humble billboard. New technology means outdoor advertising is now more targeted than ever.

Auckland independent consultancy Pead PR is restructuring at a senior level “to ensure sustained success in the evolving public relations industry”.

Gamer Sensei – a Boston-based company formed by three passionate gamers, including US-born NZ citizen William Collis – has launched the industry’s first mastery platform for competitive gamers who want to win more.

Campaign Asia-Pacific has issued its 2016 call for entries for the region’s Agency of the Year awards – and entries from New Zealand are specifically included.

Almost two-thirds of Kiwis admit Facebook is addictive – and our Facebook fanatics are very clear about who they will and will not friend, including those they’ve only ever met online.

Sydneysider Michael Anderson is being tipped for the MediaWorks chief executive role vacated by Mark Weldon in May, according to NBR (which in turn was quoting from the Australian Financial Review Rear Window column).

Richard Spencer, the Sydney-based head of digital at leading APAC media intelligence company Isentia, penned this opinion piece for M+AD, about Facebook Live: Live video is a powerful way for marketers to interact with their audience. It is well and truly on the rise; by 2020, it is estimated that 75% of the world’s mobile traffic will be video.

NZME has launched its easy-listening radio brand Coast in Russell on 89.6FM. Group director – entertainment Dean Buchanan says the Coast team is thrilled. “Coast plays the music people love to sing along to – it’s the perfect companion for any time of the day, whether you’re driving to work, pottering around the house or going for a walk.