Digital technology has breathed life back into the humble billboard. New technology means outdoor advertising is now more targeted than ever.
Pead PR boosts leadership team
Auckland independent consultancy Pead PR is restructuring at a senior level “to ensure sustained success in the evolving public relations industry”.
Gamer Sensei is eSports’ hottest new startup
Gamer Sensei – a Boston-based company formed by three passionate gamers, including US-born NZ citizen William Collis – has launched the industry’s first mastery platform for competitive gamers who want to win more.
Asia-Pacific entry call
Campaign Asia-Pacific has issued its 2016 call for entries for the region’s Agency of the Year awards – and entries from New Zealand are specifically included.
Arrivals & Departures: The Pond hires another senior agent; new face at AMEs & Midas
Hannah Alderson has joined The Pond as a Senior Talent Agent to place top creative people into freelance, contract, and fulltime positions in advertising, design, media, activation, PR, digital, film and TV production, as well as in-house corporate/SME design and digital departments.
Facebook NZ – the numbers
Almost two-thirds of Kiwis admit Facebook is addictive – and our Facebook fanatics are very clear about who they will and will not friend, including those they’ve only ever met online.
Aussie radio man tipped to replace Weldon
Sydneysider Michael Anderson is being tipped for the MediaWorks chief executive role vacated by Mark Weldon in May, according to NBR (which in turn was quoting from the Australian Financial Review Rear Window column).
Live video is the selfie of 2016
Richard Spencer, the Sydney-based head of digital at leading APAC media intelligence company Isentia, penned this opinion piece for M+AD, about Facebook Live: Live video is a powerful way for marketers to interact with their audience. It is well and truly on the rise; by 2020, it is estimated that 75% of the world’s mobile traffic will be video.
Easy Listening comes to Russell
NZME has launched its easy-listening radio brand Coast in Russell on 89.6FM. Group director – entertainment Dean Buchanan says the Coast team is thrilled. “Coast plays the music people love to sing along to – it’s the perfect companion for any time of the day, whether you’re driving to work, pottering around the house or going for a walk.
Arrivals & Departures: Carat lures Alex Lawson from ZO
Carat NZ has this morning announced the appointment of Alex Lawson to the role of Group Business Director. Lawson joins Carat from ZenithOptimedia where he was Group Business Director; he has also held roles at APN News & Media, Mediaedge and MediaCom. Well regarded in the industry, he was a 2015 finalist for Campaign APAC’s Account Person of the Year.