Auckland City Mission – with DDB and Track NZ – yesterday debuted The Harsh Reality, a powerful immersive, 360-degree video experience that drops the viewer into a series of confronting vignettes, shot from the perspective of one of Auckland’s homeless.
Ad students invoke South American art in Smith & Caughey window project
A team of third-year students from AUT Communication Design have designed and constructed a dramatic window display at Smith & Caughey in Queen St – responding to the Space to Dream exhibition, currently on display at Auckland Art Gallery Toi o Tāmaki.
You’re invited!
Mumbrella’s annual BEfest Awards – Australasia’s only awards programme dedicated to recognising branded entertainment (and the way in which brands are using it connect with consumers beyond traditional advertising) has issued its call for entries.
Goodoil test drives Honda
Sydney-based Goodoil Films director Nathan Price (a Kiwi) has shot a new Honda spot (Chase It) for Leo Burnett Melbourne.
Arrivals & Departures: Touchcast taps senior trio
Over the past few weeks Touchcast has welcomed three new senior figures to its Auckland leadership team – General Manager Jacqui Copas, Client Service Director Steve Pountney and Design Director Dean Pomfrett.
Herald travel pages take off
The New Zealand Herald is talking up its popular travel pages, with good reason. Year on year they have seen 6% growth, which travel editor Winston Aldworth attributes to quality content and consistency.
Local Samsung campaign strikes again
Colenso BBDO has refreshed its Galaxy S7 and S7 Edge Now You Can campaign with a new burst of activity – the second piece of locally produced film.
Vic Park flyover screens go live
APN Outdoor today hit the ‘on’ switch that lit up Victoria Park flyover’s inbound and outbound Elite Screens.
Hollywood royalty’s spotlight on NZ tourism
Whybin\TBWA Sydney, with Robber’s Dog Auckland, have lifted Tourism NZ’s long-running 100% Pure NZ campaign to a new level – with Oscar-winning filmmaker James Cameron’s enthusiastic support.
12 Ricky Gervais winners
Thanks to Ponsonby-based Trigger Marketing & Publicity, M+AD has been able to rustle up more tickets to the latest Ricky Gervais movie, David Brent: Life on the Road. We promised five doubles – we’ve delivered 12.
