The UK’s Gunn Report has launched its Cannes Lions 2016 Sweepstakes, the annual contest predicting which commercials will win a Film Lion or Film Craft Lion at the forthcoming Cannes Lions International Festival of Creativity, taking place later this month. 

Auckland adman James Hurman and illustrator Juliet Burton have launched their new kids’ book on Kickstarter.

Switch PR – a Ponsonby marketing outfit dedicated to growing brands in food and beverage, hospitality, lifestyle & design, travel & entertainment – has rebranded as The Sauce Shop.

The secrets to the success of some of New Zealand’s most effective marketing campaigns were unlocked at yesterday’s launch of the inaugural 2016 Effie Report.

Despite the increasing amount of time consumers spend on digital platforms, real-world recommendations and ads seen on TV still dominate when it comes to discovering new brands, according to a report on English ad+media site Warc.

NZME Publishing Ltd has signed a conditional agreement to sell the daily Wairarapa Times Age to National Media Ltd, a company owned by Andrew Denholm, the current general manager of the newspaper. Included in the agreement are the Wairarapa Midweek and TA Property papers. 

The announcement last night of a merger between Sky TV and Vodafone NZ is significant industry news, but it doesn’t change Vodafone competitor Spark’s business focus or our ambition to help New Zealanders make the most of the power of technology to unleash their potential, says Spark managing director Simon Moutter.

NZ Herald Sideswipe correspondent Ana Samways found this image at thecuriousbrain.com – since then, it’s popped up on B&T and a number of other sites.

Following in the footsteps of their previous Go Red For Women print ad (see end of the story), the Heart Foundation is continuing to address the lack of heart disease awareness among women.