Interactive Advertising continues to grow, according to the latest IAB/PwC Online Advertising Report which notes that Interactive generated $203.5 million in Q1 2016, a 7% increase year-on-year.
ASB signs with Seven Sharp
Saatchi & Saatchi client ASB has signed a sponsorship deal with TV ONE’s Seven Sharp – effective from next month – in a partnership that ASB says will recognise and reward deserving New Zealanders.
Stand up Nicholas Smith, Phil O’Reilly
M+AD missed two key names in our Queens Birthday honours coverage yesterday – Otago Daily Times managing editor Nick Smith and Phil O’Reilly, head of the former Newspaper Proprietors Association (better known in its day as NPA).
Catalogue Awards call for entry
Due to “overwhelming demand”, the 2016 Australasian Catalogue Awards entries cut-off has been extended – hard copy catalogues for New Zealand categories can now be delivered to the Transtasman awards team in Auckland by Friday 17 June.
Key changes at Motion Sickness
A new name for Auckland-based creative, social & content agency Motion Sickness Studio – there’s also a new website, and a new logo.
Win Humm’s $10k ad package
Auckland’s sole Hindi radio station Humm FM is celebrating five years on air with an offer to M+AD business readers of $10,000 in free advertising.
Clemenger wins Defence
The New Zealand Defence Force is said to have appointed Clemenger BBDO to its creative account, ending its agency-of-record partnership with Saatchi & Saatchi.
Designworks develops new-look Bell Tea & Coffee company
Auckland-based creative agency, Designworks, is the team behind the new brand and identity for the iconic Kiwi beverage business Bell Tea & Coffee Company.
Inaccuracies in yesterday’s Yahoo NZ story
Red Agency Sydney has challenged (very politely, we must say) M+AD’s coverage of its PR appointment by Yahoo NZ.
$60k for your secret creative passion
Y&R NZ has launched a new campaign for Microsoft NZ, aimed at everyday Kiwis going about their 9am-5pm day as normal, but perhaps harbouring a secret creative passion. The . Bring your Dream to the Surface campaign encourages New Zealanders to reveal their creative ideas for a chance to win a new Microsoft Surface Book and a year’s salary*.