New Zealand has overnight picked up 14 finalist places in the New York Festivals International Advertising Awards. Serial awards achievers Colenso (six) and Y&R (five) took 11 of these. Curious Film, JWT and Clemenger scored one apiece.

In a global realignment of its CRM business, DDB Group has announced the launch of TRACK, a new name which will replace the RAPP brand in all Australia and New Zealand.

Around half (52%) New Zealanders try to buy NZ-made products as often as possible but it is dependent on the category, according to findings from the Nielsen Brand-Origin Survey.

A need to move closer to the production and post-production community in Auckland, leading production/editing & visual effects systems supplier Digital Video Technologies has exited its old home in Penrose and moved to a new site in Grey Lynn.

The Outdoor Media Association (OMANZ) has reported another period of strong growth for the Out of Home industry with the release today of Q1 2016 revenue figures.

DDB – with help from ZenithOptimedia and Young & Shand – has crafted a new campaign for Marlborough winery Wither Hills which aims to inform consumers that the award-winning wine is “more than a name; it’s a place where great wine is Made Beautifully”. 

Many businesses are lagging behind when it comes in to reflecting New Zealand’s superdiverse reality in their marketing – and with younger consumers in particular demanding brand authenticity, bridging that gap represents a big opportunity, according to the latest research findings from TVNZ’s Forecast initiative. 

Special Group helped Molenberg open a window on the world for “the perfect sandwich bread” – the new Molenberg Sandwich Shop in the heart of downtown Auckland, at 2 Queen Street.