The Asia Pacific Effie Awards has released its call for entries for next year. The 2017 competition features 42 categories plus three new specialty categories: Branded Content, Programmatic, and Seasonal Marketing.
Powershop trumps Trump
The new 15” and 30” content pieces feature toddlers saying Trump quotes. The footage abruptly pauses and a range of cheeky words replace Trump’s. The viewer is then challenged to trump Trump at the Powershop website.
Marketo scores in Satisfaction rankings
Global marketing software company Marketo has ranked #1 in G2Crowd’s latest rankings for Best Marketing Automation Software for Enterprises. Marketo earned the highest overall satisfaction and market presence scores.
Arrivals & Departures: Acquire acquires new sales director, MediaWorks taps new CFO, Spark taps agency star
Nick Paschalis has joined online display advertising technology shop Acquire Online Auckland as an agency sales director after a 5 1/2 year innings with Yahoo as head of direct sales.
Best and Worst time again
The Fair Go production team is gearing up for the annual Fair Go Ad Awards, which will screen on Monday 21 November on TVNZ 1 at 7.30pm.
Coast (with a little help from Mike Regal) launches into Wanaka
NZME is partnering Central Lakes Media to launch easy-listening station Coast in Wanaka this Monday on 94.6FM. Central, which is owned by former Auckland broadcaster Mike Regal, already owns media in the district, including Radio Wanaka.
Loud online ads face the chop (updated)
TVNZ has sent an SOS to production companies and ad agencies about elevated sound levels on online ads submitted for broadcast.
IPA Gold for Clems & Dog
Clemenger BBDO Wellington’s Mistakes campaign for the NZ Transport Agency has won Gold and the Tim Broadbent Prize for Best International Campaign at the IPA Effectiveness Awards in London. The IPA event rewards work that “that demonstrate marketing payback”.
Contagion brings back Beehive – after 10 years
Contagion Auckland has produced a new national brand campaign for the new range of sausages from Premier Beehive – the first Beehive campaign in over a decade.
Peter Grasse & Spike Jonze talk business
Tokyo, Nov 4 – Dictionary Films Tokyo executive producer Peter Grasse – a well-known face in the NZ film & advertising sectors – returned to Berlin to talk film craft with music producer Sam Spiegel of California’s Squeak E Clean Productions.