Eyeota & Rocket Fuel tie the knot

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Leading local audience data provider Eyeota and Rocket Fuel (a leading programmatic marketing platform provider) have announced a global partnership. The partnership – which also covers the NZ market – means that Eyeota’s data segments will be available in Rocket Fuel’s programmatic marketing platform so advertisers worldwide can target specific audiences for online advertising.

WPP takes control of Singo’s former empire

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Australia-based STW Communications Group Ltd is to officially merge with the Australian and New Zealand businesses of London-based WPP plc (“WPP”) following STW shareholder approval at an Extraordinary General Meeting held in Sydney yesterday. The official merger effectively completes a process that began in 2010.

DDB unleashes new Warehouse campaign

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DDB has unveiled the biggest brand campaign for The Warehouse in recent times. Its aim is to inspire audiences to “Get that bargain feeling at The Warehouse”, riffing off the retailer’s legendary Where Everyone Gets a Bargain tagline.

Shopping centres sign for TVNZ lifestyle show

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New Zealand’s largest listed shopping centre owner, Kiwi Property, is to make its first foray into television sponsorship, partnering with TVNZ to deliver the fashion and beauty segment in season two of lifestyle programme Kiwi Living.