Val Morgan Outdoor has unveiled DART 2.0 out-of-home audience measurement system – and labelled it “Australia and New Zealand’s most intelligent OOH system”.
MDS Ad students finish year with a Google takeover
After a final round of judging the shortlist for Google Student Axis is out, and all four finalist places have been taken out by MDS teams. Congratulations to Jacob Newton, Connyr Agita, Gal Stern, Jinah Song, Merino Mariner, Hamish Cullen, Lauren Day and Nathaniel Ong.
Special triggers 200 million MB data treasure hunt
Special Group has created the 2degrees Data Hunt a competition to help client 2Degrees boost sign-ups. At stake is a huge stash of 200 million megabytes of free data, which has been planted all over New Zealand as part of the competition – all you have to do is find it!
Arrivals & Departures: O&M taps UK exec
Ogilvy Auckland has appointed Angela Bird as group delivery director. She’s a production expert who’s ex Publicis UK.
Adblocking losing traction?
Ad-blocking penetration globally will slow down in 2017, according to a prediction from Tom Kershaw, the chief product & engineering officer at the Rubicon Project in New York.
Meet Y&R’s tough-talking Tooth Fairy
Y&R and The Sweet Shop have created a big, gruff, scary tooth fairy to help the New Zealand Health Promotion Agency hard-sell the importance of oral care for kids’ teeth.
APN Outdoor taps DDB’s Pixel361º team
AUCKLAND: APN Outdoor, in conjunction with its charity partner Child Cancer Foundation, has tapped DDB’s Kat Tadaki & Kieran Beck as their 2016 Pixel361° winners.
Omnicom crowned Holding Company of the Year
Paris, November 25. – Omnicom is the Epica Awards Holding Company of the Year. Omnicom’s agencies – TBWA, DDB and BBDO – won a combined total of 82 awards during the 30th edition of the Epica Awards. It was a gratifying result for Omnicom after a battle between DDB, BBDO and Leo Burnett for the Network of the Year title, […]
D&AD: The gender war is NOT over
London, November 25. – D&AD has launched a new campaign for its 2017 global under-24 competition – the D&AD New Blood Awards. The campaign was created by UK agency The Beautiful Meme, and is designed to spark debate, following suggestions that the gender debate is over.
iHeartRadio presents the hottest ticket in town
iHeartRadio – with a little help from their friends 2degrees – is to feature Kiwi band band The Naked and Famous performing a free live concert on Tuesday 10 January at Auckland’s Logan Campbell Centre as part of the group’s Simple Forms world tour.
