LIA adds brand name category

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The London International Awards has announced its 2016 call for entries – including a new category, Verbal Identity , which recognises the long-term verbal assets of the brand (brand name, sub-brand name, corporate name).

Good morning, Vietnam

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MediaWorks Asia (no relation!) has collected an impressive list of mentors for its upcoming four-day media and communications training course – called Inspiring the Next Generation of Leaders – at the Marriott Hotel in Hanoi.

NZME & Spark rally around small businesses

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NZME Branded Content Lab believes it is proving why it’s the most creative player in the content marketing game – teaming up once again with Spark to launch an innovative branded content feature to help small businesses thrive in New Zealand.

O&M NZ campaign goes global

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Would you help? A young boy foraging for food in a central city rubbish bin has captured the hearts and minds of millions of viewers around the world in a new recruitment drive campaign for the New Zealand Police, created by Ogilvy & Mather New Zealand.

APNO winners write about SXSW

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APN Outdoor launched its inaugural digital outdoor creative competition, Pixel3610 in August last year which offered the winning pair a trip to the world famous SXSW festival in March 2016. DDB’s Nick Dellabarca and Liz Richards were the winners and here is a brief report on their SXSW experience:

ASA report deadline looms

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Submissions close on Wednesday 13 April for the Advertising Standards Authority review of the Children’s Code for Advertising Food and the Code for Advertising to Children.

Agencies get blame for ad blocking

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It has long been recognised that a slow-loading web page is one of the reasons that encourages consumers to download ad blocking software, but now the Wall Street Journal reports that a number of US publishers are criticising ad agencies for the problem.