Facebook focus on under-performing ads

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Facebook has launched Delivery Insights to help advertisers to better understand the delivery of their ads and provide recommendations that allow them to quickly take action and improve performance. The company has also unveiled more education materials aimed at helping advertisers with the Facebook ad auctions.

NZ revenue info is ‘Third World’

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Respected NZ adman Barry Williamson (“I view myself as a marketing communications person who happened to specialise in the media side of the business”) has gone on the offensive in response to the Advertising Standards Authority’s decision to no longer release an annual breakdown of actual media and a total advertising turnover number.

Go-Pro six-pack has you surrounded

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The NZ arm of LA-based production company Graffiti Media has launched 360-degree technology – six mounted Go-Pro cameras which shoot combined 360-degree panoramic movable images, navigated with your mouse, to make content for social media.

Jolly good Fellows

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The Public Relations Institute (PRINZ) has recognised excellence in the fields of public relations and communications with the induction of eight new Fellows from across New Zealand.

Back to the future

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M+AD had the pleasure of sitting next to Adshel’s new digital & technology sales manager Rick Goodwin at last week’s Axis Awards – the small talk was interesting, but what really got our attention was the realisation that Goodwin had moved from a high-tech digital medium (Yahoo NZ) to a good old-fashioned print/display medium. A step backwards?

Gateway to China

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By Auckland-based digital marketer Verna Yang: With a population of 1.35 billion, China has become the land of opportunity for New Zealand businesses. With its market scale and potential, there is also the degree of market complexity.

NZME expands its video footprint

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NZME has unveiled plans to launch NZ Herald Focus, a digital video news show that will launch in April. NZME’s digital audience of two million people every month will now have access to NZ Herald Focus across all digital platforms.