Aloha Marmite

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Hawaiian Airlines this week celebrated the third anniversary of its service between Auckland and Honolulu – with an in-house Marmite tasting!

Y&R clarification

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Y&R managing director Steve Kane has asked M+AD to put some distance between his agency and Animates – which yesterday awarded its advertising business to bcg2.

Y&R, Special, Clems make AWARD finals

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Sixteen Kiwi entries – from Y&R, Special Group, and Clemenger Wellington – have made the third wave of finalists for Australia’s AWARD Awards, joining Saatchi & Saatchi, Colenso BBDO, and DDB who went through earlier in the week.

Shit happens

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Sugar&Partners have created a poster campaign for an anti-bacterial toothbrush – designed specifically to combat the fecal matter that gets deposited while on toothbrushes in bathrooms with toilets.

bcg2 wins Animates pitch

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After a comprehensive agency review and pitch process, bcg2 has been appointed as the Animates creative agency encompassing their retail and professional services portfolio. The incumbent was Y&R.

Adblocking will ‘never go beyond 30%’

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A senior executive at a major adblocking company says the technology has developed as a ‘blunt instrument’ and said he does not expect the saturation levels of the technology to go much past 28% of people globally.

Over 45s a $23.5 billion spend opportunity

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New research conducted by Colmar Brunton on behalf of News Works reveals that 50% of people over 45 years old say they plan to travel around NZ or overseas in the next 12 months, while 29% are planning home renovations.