How do you use drone footage in a marketing campaign? How do our keep my ad off the ASA’s worst ads list? Can you give away alcohol as a prize? These questions and more will be answered at the NZ Marketing Association’s upcoming Marketing Law half-day conference at the Pullman Auckland on Thursday 20 October.
Epica deadline Friday
The deadline is fast approaching for the 30th Epica Awards – they close this Friday 30 September 30. The Epica organisation is based in Paris – but this year’s show will be held in *Amsterdam on Thursday 17 November.
Y&R fire up Rube Goldberg machine for Cigna campaign
Cigna Insurance’s latest campaign – out of Y&R NZ – sees the brand employ Rube Goldberg machines to illustrate how unpredictable life can be and how Cigna can help get things back on track.
Gregor test-drives the Colorado
Holden New Zealand has launched the new Colorado with a 60 second TVC entitled Tow Truck, directed by legendary Kiwi creative genius Gregor Nicholas via Special Group, Auckland.
Arrivals & Departures: Filmgraphics signs young Spanish ace
Fast-rising filmmaker and Cannes Young Director winner Ernest Desumbila has signed with Filmgraphics for representation in Australia and New Zealand.
Rolling Stone founder sells big stake to Singapore
Just under half of the venerable Rolling Stone magazine has been sold to Singapore-based BandLab Technologies, according to a report in Ad Age. It’s the first time Jann Wenner, the co-founder of the mag, has invited outside investors.
Kiwi creatives thrive in Paris
French awards organiser Epica has shone a light on the work of two Kiwi creatives – Mark Forgan & Jamie Standen – who have been making waves since they left Clemenger BBDO Wellington in 2007 to head for Europe.
TBWA, NZME, Eight Films worked gratis for Sallies
The Unexpected Homeless, a campaign by TBWA in partnership with NZME for the Salvation Army, has launched today leaving NZ Herald browsers struggling to get ‘home’.
justONE lifts Fly Buys points
Fly Buys is on a mission to help Kiwis get even more out of their rewards programme, with a neat new email approach developed with 1-1 and digital specialist agency justONE.
Did your Google ranking change overnight? Introducing Google Penguin 4.0
By Michael Jenkins, Shout! Web Strategy: It’s been a two-year wait for SEO tragics – Google’s anticipated Penguin 4.0 started rolling out over the weekend. While it’s too soon to see the full impact.
