D&AD signs Obama’s CD

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D&AD has added two more headliners – design supremo Sir Paul Smith and President Obama’s design CD Ashleigh Axios – to this year’s speaker line-up, “making a fantastic top five”.

Paul Henry picks up traction

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Paul Henry beat Breakfast in 25-54 for the first time on Wednesday 24 February. The latest MediaWorks Weekly Highlights Report says the show achieved a 1.8 rating/32.8% share vs 1.7 rating/31.5% share for its TVNZ competitor.

Stay sober, get kissed

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Despite decades of anti drink-driving advertising, young drivers in Auckland still often drive after a drink or two – so Auckland Transport decided to shift gears.

O&M Excites Fanta

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The first campaign in New Zealand to utilise the cutting-edge functionality of oOh!media’s Excite interactive retail panels encourages shoppers to take a selfie using its in-built-camera, accessorise the images on its touch screen and then have it emailed or shared on their social networks.

Onwards and upwards for indie monthly sensation

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MiNDFOOD – one of the most celebrated independent NZ magazine titles – is reaching iconic status with New Zealand women, claims creator/ed-in-chief Michael McHugh, revealing that readership and single-copy sales are (as usual) at record levels.