Panasonic’s Rogue One: A Star Wars Story Decode the Death Star promotion is the Christmas promotion for all non-traditionalists While there’s no shortage of Christmas campaigns vying for your attention, Panasonic have taken a different route this year and teamed up with Disney and Lucasfilm’s latest in the Star Wars franchise: Rogue One: A Star Wars Story.
Blacksand/FCB’s Westpac fan fun
To promote the new Westpac CashNav App, Westpac collaborated with TVNZ and Shortland Street’s producers South Pacific Pictures to engage an audience in a fun and creative way.
Arrivals & Departures: US tech co hires NZ manager
US/Sydney-based Quantcast, a leader in applying the power of big data to digital and mobile advertising, has appointed experienced industry executive Brendan Muller to lead its New Zealand operations.
Boyd PR pens children’s story for chopper rescue
Auckland agency Boyd PR has written a children’s story book for the Northland Rescue Helicopter that brings the service’s three choppers – nicknamed Juliet, Mike and Lima – to life.
QMS NZ switches on Fanshawe Blades
QMS NZ shows no signs of slowing down as they head into the New Year, with four landmark digital billboards switched on this week; increasing its total digital portfolio to an impressive 20 landmark digital sites across New Zealand.
Saatchi creates shielded site for Women’s Refuge
Women’s Refuge have partnered with Saatchi & Saatchi and some of New Zealand’s leading organisations to create The Shielded Site – a place where people who experience family violence can feel safe to seek help without alerting abusers that may be monitoring their online movements.
Arrivals & Departures: Hauraki & ACC welcome new content director
NZME announced today that Mike Lane will be joining the NZME Content team in the newly created role of content director – Radio Hauraki and The ACC (Alternative Commentary Collective).
Interactive advertising breaks Q3 record
Interactive Advertising* continues to grow with the latest IAB/PwC Online Advertising Report noting that the sector generated a record $225.54m in Q3, 2016 – a 12.99% increase year-on-year.
Colenso, DDB, FCB, OMD, Vizeum, PHD, Special, Eleven shine in Singapore (updated)
Colenso BBDO took out the 2016 New Zealand Agency of the Year prize at the Campaign Asia Pacific Australia/NZ Awards show held in Singapore overnight. DDB won the Silver, and FCB the Bronze. The NZ Media Agency of the Year is OMD, and DDB was named the NZ Digital Agency of the Year.
The 2017 Beacons open for entry
CAANZ has issued the entry call for the 2017 Beacon Awards (formerly the NZ Media Awards). A date has yet to be set for the awards show, but it’s likely to be mid-April in Auckland.
