D&AD has added two more headliners – design supremo Sir Paul Smith and President Obama’s design CD Ashleigh Axios – to this year’s speaker line-up, “making a fantastic top five”.
Media Agency of the Year entry call
CAANZ has issued the entry call for the 2016 Media Agency of the Year – a division of the Beacon Awards that is entered separately.
Arrivals & Departures: Fairfax signs celebrated journo trio, The Pond hires senior UK agent
Award-winning investigative journalism trio Paula Penfold, Eugene Bingham and Toby Longbottom joined Fairfax Media yesterday.
Paul Henry picks up traction
Paul Henry beat Breakfast in 25-54 for the first time on Wednesday 24 February. The latest MediaWorks Weekly Highlights Report says the show achieved a 1.8 rating/32.8% share vs 1.7 rating/31.5% share for its TVNZ competitor.
Health Insurance giant taps Contagion
Southern Cross Health Society has appointed Freemans Bay-based Contagion to work on its new digitally-led marketing strategy.
Stay sober, get kissed
Despite decades of anti drink-driving advertising, young drivers in Auckland still often drive after a drink or two – so Auckland Transport decided to shift gears.
O&M Excites Fanta
The first campaign in New Zealand to utilise the cutting-edge functionality of oOh!media’s Excite interactive retail panels encourages shoppers to take a selfie using its in-built-camera, accessorise the images on its touch screen and then have it emailed or shared on their social networks.
Herald on Sunday hits No 1, daily Herald also up
The Herald on Sunday has claimed the title as New Zealand’s best-read Sunday newspaper, as it and the daily New Zealand Herald buck global trends in recording newspaper readership growth.
FreeviewPlus kills the living-room deathtrap
TVNZ Blacksand has created a series of TVCs, which aim to encourage viewers to take On Demand viewing to their big screen TVs with FreeviewPlus.
Onwards and upwards for indie monthly sensation
MiNDFOOD – one of the most celebrated independent NZ magazine titles – is reaching iconic status with New Zealand women, claims creator/ed-in-chief Michael McHugh, revealing that readership and single-copy sales are (as usual) at record levels.