Clemenger BBDO has developed a novel idea to promote the 2015 Axis awards campaign – the second year running that the Wellington agency has been chosen. This time around, the Clemenger has placed the Axis trophy at the very heart of the campaign.
“We’ve developed a simple visual idea that puts the focus on the Terry Stringer-designed trophy,” said Clemenger design director Steve Boggs. “It’s all about the possibilities of great ideas.”
CAANZ ceo Paul Head said: “It’s an iconic design that goes right to the heart of what Axis is all about–creative excellence. We can’t wait until awards night. It’s going to look great up on the big screen.”
CREDITS
CAANZ
Sponsorship and Events Manager: Kelly Gilkison
Agency: Clemenger BBDO
Executive Creative Director: Philip Andrew
Design Director: Steve Boggs, Tom McGuinness, Meri Gracia Roldan
Digital Designer: Renee Pearson
Account Director: Claudia Zwimpfer
Account Manager: Mia Freeman
Digital Producer: Loren Ransley
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