The world’s current No 1 rugby league team – the Kiwis – will wear BLK jerseys into next year’s World Cup campaign and beyond, after the NZRL renewed a four-year contract with the global sports apparel company.
The agreement will also cover the Kiwi Ferns women and Junior Kiwis programme.
The Kiwis men have worn the BLK (Beyond Limits Known) brand since 2012. “We’re proud to continue our sponsorship of the world’s top-ranked rugby league team,” said BLK ceo Tyron Brant.
“The Kiwis have a very clear strategy on how they want to lift their profile and BLK is excited to be part of that journey.”
In recent years, BLK and NZRL have produced a wide range of merchandise for Kiwis fans around the world, and 2016 will be no different, Brant says.
The latest offerings will be officially launched next month, as the Kiwis prepare to defend the Bill Kelly Cup and world #1 billing against Australia in Newcastle on Friday 6 May.
“Their unique team culture makes our Kiwis one of the iconic brands in New Zealand sport,” says NZRL commercial general manager Sarah Lewis.
“BLK has certainly helped us extend that design footprint internationally by bringing our culture to life with its distinct and innovative garments.
“The World Cup offers a great opportunity to develop that identity even more. We’re sure our passionate fans will find something in the next BLK release that will make it easy for them to show support for their team, whether that’s by wearing a replica jersey at our games or our styled casual gear away from the stadium.”
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