Saatchi & Saatchi’s Best Ball Boys in the World campaign for the ASB Classic tennis tournament has been garnering priceless publicity worldwide over the Xmas break, with the story or video appearing on Mashable, Yahoo Sports, MSN, USA Today, The Washington Post, ABC’s Good Morning America, Sports Illustrated and Britain’s Daily Mail.
Millions viewed the video or read the story – including 1.5 million views on YouTube.
In the video, Venus Williams takes on Svetlana Kuznetsova in an exhibition match like no other, ably assisted by three of the world’s biggest tennis (ball) fans: Oscar, Ted and Super Teddy.
The cute canines were trained by Mark Vette – the same wrangler who gave us the SPCA’s award-winning Driving Dogs.
“Dogs, tennis balls and global tennis stars – a combination that surprisingly hasn’t been put together before, something that Venus herself commented on when the dogs came out,” says Saatchi ECD Corey Chalmers.
“Naturally we had a lot of fun making this and having Venus and Svetlana involved was a wonderful bonus for ASB and ourselves. We think people loved this simple, charming idea as much as we did.”
CREDITS
Agency: Executive Creative Directors: Corey Chalmers & Guy Roberts
Creatives: Thomas Marcusson, Phil Hickes, Antony Wilson
Senior Designers: Chris Leskovsek & Ross Davis
NZ Director of Operations: Heath Davy
TV Producer: Josh Forsman
Studio Manager: Tias Somers
Business Director: Teresa Davis
Senior Account Director: Michael Wood
Account Director: Campbell McLean
Production Company: Augusto
Director: Michelle Walshe
Executive Producer: Cass Avery
Technical Director: Leon Kirkbeck
Line Producer: Monique Nielsen
Senior Editor: Mariano Segedin
Music & Sound Design: Franklin Road
Sound Designer: Shane Taipari
Agency PR: Isobel Kerr-Newell
Event PR: Anthem
Client: ASB
Head of Brand & Retail Marketing: Shane Evans
Brand Manager: Bianca Osborne
ASB Social media: Bhavika Rambhai
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