AUCKLAND, Today: Bargain Box by My Food Bag is turning heads with its new Crowdometer campaign, right after scooping a win at LUMO’s 2024 Pixels Awards. This innovative digital out-of-home (DOOH) effort combines tech and creativity to show New Zealanders a smarter way to handle dinner.
The Crowdometer, created with Yarn and Latch, targets the all-too-common headache of supermarket shopping. LUMO’s digital billboards now feature live updates on supermarket crowd levels, nudging commuters to ditch the store rush for easy, home-delivered meal kits.
“We all know the feeling of walking into a packed supermarket after work—the stress, claustrophobia and empty shelves.” said Yarn creative duo, Joachim Pearson and Oscar Randle.
“The supermarket can be chaotic, but dinner doesn’t have to be.” – Anya Saikkonen
“With the Crowdometer, we’re reminding people to save themselves the hassle. Bargain Box offers a smarter way to put affordable and genuinely good food on the table without the punishment. We’re stoked our idea was chosen as the winning entry, and can’t wait to see it out in the wild.”
The campaign shined at the Pixel Awards, bagging the top prize for its fresh use of tech and its engaging, playful content. The win included a $5,000 cash prize and a $40,000 media grant to amplify the campaign, now unfurling across New Zealand.
“The supermarket can be chaotic, but dinner doesn’t have to be,” said Anya Saikkonen, Head of Marketing at My Food Bag. “Bargain Box is proud to be New Zealand’s most affordable meal kit, delivering fresh, locally sourced ingredients to families across the country. The Crowdometer campaign has been a fun, cheeky way to communicate our key value proposition: helping Kiwis eat better on a budget, while saving time, money, and unnecessary stress.”
Check out this week’s Bargain Box recipes and more at bargainbox.co.nz.
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